Product Description

Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include:

Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

Series Adviser: Ralph Katz
Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. He has carried out extensive management research on technology-based innovation with emphasis in the management of technical professionals and project teams.

Harvard Business Essentials
The Reliable Source for Busy Managers

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Product Details

• Amazon Sales Rank: #29672 in Books
• Published on: 2003-07-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 192 pages

About the Author
Harvard Business Essentials The Reliable Source for Busy Managers The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

Customer Reviews

Basic guidebook to managing innovation
This book is useful even though, in itself, it's not all that innovative. In fact, if you have consciously been working on innovation, you'll find little or nothing new in it. However, it is an exceptionally clear compilation of the established ways to enhance creativity, guide innovation and manage your organization to support both. It does a great job of demystifying these often confusing concepts, and of making full use of diagrams, charts and capsule explanations. Its strengths are also its weaknesses: The brevity means some complex concepts are only sketchy. We therefore recommend this book to novices or methodical innovators - to the first as a guidebook and to the second as a reference.