Product Description

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour. By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands in this way, this book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any clients marketplace.

Product Details

• Amazon Sales Rank: #10385 in Books
• Published on: 2007-10-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

About the Author
Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include World Without Words and, with Lucienne Roberts, Insight.

Customer Reviews

Best ever logo book
First of all, thx amazon for the speed delivery.
Although it mention that will be reaching around 17-22 Nov but i received today! Very unexpectedly and very happy about that. Good bargain plus free delivery.

As for the book. it contains lots of great famous logo you always seen in ur daily life but this is not just showing you that. It explain why the logo is created like that. And also the great idea behind it.
Really a good book to buy!!!

Should be on every designers shelf
Bought this a few weeks ago and is defenitely worth buying. Some great examples with details of the design agencies involved so you can research further. Buy it now!!