Product Details

• Amazon Sales Rank: #9890 in Books
• Published on: 2006-06-01
• Number of items: 1
• Binding: Paperback
• 384 pages

Synopsis
Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as socio-political, food and beverage, technology, and consumer products. A full index provided at the end of the book lists each logo's company, designer, and designer's website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who's interested in design will appreciate this diverse compendium of visual ideas. As scientists Linus Paulin once said, "In order to come up with one good idea, you must have lots of ideas."

Customer Reviews

Fantastic
This book is quite the find and one of my now favourite books when i'm stuck in a rut of inspiration.

This book contains so many contemporary logos in different fields. Quite simply an astonishing book. Buy it! Buy it now! :D

Amazing, better than the rest
I'm reviewing this book because I'm astounded it has no reviews here so far. This book is amazing! I've paid a lot more for similar "lots of logos" books, such as Tres Logos, but the format, design, quantity and quality provided by this book blows them all away.

"Logo Design Now" is a nice solid book, clocking in at almost 400 pages, on heavy paper. The cover is made of card and gives the book a very authoritative feel. The spine is also well designed and makes it easy to flick through the book, despite its thickness, and without feeling like you're destroying the binding. An elasticated band is also provided that acts to either help keep the book shut or to mark out pages you're interested in. In any case, it makes the book look more expensive than it is, and certainly cooler than, say, Tres Logos.

Unlike most of the other logo books, Logo Design Now devotes the first 140 - 150 pages to highlighting specific logos and rebranding projects, featuring interviews with the companies and designers, and showing the logos in various uses. After this, you move onto the standard arrangement of ten or so logos per page, organized into categories like "Creative Industry", "Fashion & Apparel" and "Music". The logos chosen are consistently strong with a definite focus on smaller companies (including Web sites), modern designs, and lots of color.

All in all, I'm over the moon with this find.