Product Description

Creating Powerful Radio
For Managers, Programmers and Talent

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

www.gellermedia.com


* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.

* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.

Product Details

• Amazon Sales Rank: #171544 in Books
• Published on: 2007-04-30
• Original language: English
• Number of items: 1
• Binding: Paperback
• 368 pages

Review

What people are saying about Valerie Geller's Creating Powerful Radio

"I love this book and have both recommended and purchased it for a number of people - and will continue to do so."--Corny Kuehl, Executive Producer, Oprah Radio

"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."--Scott Solder, programme controller, LBC Radio, London

"This is the book I hope my competitors don't read. It's required reading for my staff."--Jerry Bell, managing news editor, KOA/KTLK, Denver

"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "--David Hinkley, New York Daily News

"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"--Keri Jones, CEO/Radio Pembrokeshire, Wales, UK

"If you want to understand what makes radio work, read this, then read it again."--Jon Faine, air personality, 774 ABC Radio, Melbourne, Australia

"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."--Andy Vierra, program director, KNUU, Las Vegas

"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."--John Ryan, managing director, BBC Radio, Manchester, UK

"This should be required reading in every newsroom and every radio station."--Radio World

"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
--Professor Peter Hunn, Communications Studies Department, State University of New York, Oswego

"I recommend it to everyone and I use it in my classes. I love this book."--Jo Maeder (The Rock 'N Roll Madame), air personality and instructor, New York University

"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book a must!"--John Sawatsky, professor of journalism, Carleton University, Ottawa, ON, Canada

"Creating Powerful Radio contains valuable tips and information for presenters, managers, and programmers."--Julia Sullivan, Music & Media

"Useful and practical."--Jan Orskov, journalist, Danmarks Radio, Denmark

"It's my bible!"--Asa Paborn, program director, SBS Radio, Stockholm, Sweden

"We gave copies to the entire staff."--Viktor Worms, Antenne Bayern, Munich, Germany

"Anyone even considering a career in radio should read this!"--Adele Scheele, Ph.D, Career Strategist, author: "Skills for Success"

About the Author
Internationally acclaimed broadcast consultant Valerie Geller works with top stations and broadcast groups throughout the United States and around the world, leading "Creating Powerful Radio" seminars and workshops and coaching individual talent, programmers and managers, and working with news, talk, information and personality programming for radio and television, podcasting, streaming and new media. Since 1991, she has worked with more than 500 stations in 29 countries to develop and grow audiences. Named by Radio Ink magazine as one of the 50 Most Influential Women in Radio, over the years, Geller has worked with more than 500 stations in 33 countries. A broadcast veteran with more than 30 years experience, Geller programmed WABC in New York, served as news director at K101 in San Francisco, helped set up the talk programming at KFI in Los Angeles and has held various management, news and on-air positions at several major market U.S. stations and served on the broadcast board of the Associated Press and the Radio & TV News Directors Association. Geller has also guest lectured at Columbia University's Graduate School of Journalism and New York University in New York City. In addition to her work in the US, Geller's international client roster includes the BBC in England, the ABC in Australia and radio and television throughout Europe, Canada, Mexico, South America, Singapore and Africa. Geller's "Powerful Radio Workbook - The Prep, Performance & Post Productions Planning" has been used to teach the Powerful Radio techniques to broadcasters in 60 countries around the world. Her first book, Creating Powerful Radio - A Communicator's Handbook- News, Talk, Information & Personality is regarded as a "bible" for broadcast professionals everywhere. As a seminar leader, keynoter or conference speaker, Valerie Geller has presented at the (NAB) National Association of Broadcasters, (RTNDA) Radio & TV News Directors Association, The Conclave Learning Conference, (PRPD) the Public Radio Program Directors Association, The (RAB) Radio Advertising Bureau, Radio & Records Talk Radio Seminar, and (APTRA) The Associated Press TV and Radio Association, (BEA) Broadcast Educator's Association, (IBS) Intercollegiate Broadcasting System conference and (NBS) National Broadcasting Society Conference USA state broadcast association presentations and workshops include: Arkansas, New Mexico, Illinois, Wisconsin, West Virginia, Ohio, Kansas, South Carolina and Vermont. Geller has also presented at the 37th Annual (CRS) Country Radio Broadcasters Seminar, (NRBA) National Religious Broadcasters Association, (GMA) The Gospel Music Association conference, (CAB) The Canadian Association of Broadcasters, (CMW) Canadian Music Week, and RTNDA Canada. In Europe, she has keynoted conferences, or presented workshops for the Swedish Radio Academy, the British Radio Academy, (RCS) Radio Conference of Poland, Norway's Radio Days, Danmark's Radio Days, The (EBU) European Broadcasters Union, The EGTA, The Median Forum in Cologne, The European NAB (Prague, Paris, Athens), at various universities and the International Radio Symposium in Montreux and more.

Customer Reviews

To all radio people, I say 'YOU NEED THIS'
Anyone working in radio can tell you stories about how magical moments have occurred on air in the past. Usually they came about by accident, based on an ad libbed remark or maybe a fantastic caller. Read this book, or - better still - meet Valerie in person, and the days of those accidents will be over; you'll have the recipe to make that magic on purpose!
Scott Solder, Programme Director - LBC 97.3 FM, London's Biggest Conversation.

This book is a true inspiration!
I've worked in and out of radio for the last 11 years as a presenter and as a guest on other presenters' programmes. I'm also one of the lucky ones who has met Valerie Geller. It's been an absolute pleasure and delight to have been coached by her in person and to have had the honour to absorb just a tiny drop of the ocean of valuable knowledge she has in the field of radio.

You may not have the opportunity to meet Valerie and work with her. In which case her book Creating Powerful Radio is a definite must-read. But even if you have met Valerie it's a crucial reminder of her "voice" and every skill she would like to "grow" in broadcasters. Her book is the distilled version of Valerie - thought-provoking, lively, animated, informative, insightful and fun!

Valerie has such an enormous wealth of knowledge and the most wonderful thing about her, and her writing, is that she truly wants to share this with broadcasters, producers and managers alike. Creating Powerful Radio is the nearest thing you'll get to meeting Valerie herself. It contains all of her key principles for making the most of your on-air time no matter what sort of situation you find yourself in - and with the flexibility and unpredictable nature of live radio in particular, one never knows what situation they might find themselves in.

The wonderful thing about radio is that every programme is a new experience - fresh and different from any other programme. Valerie inspires this sense of going with the moment, trusting your instincts, letting a story unfold, and more, with every new programme experience. I find her emphasis on tapping into the richness of your own life to bring to broadcasting particularly inspirational. This book is a resource that you'll refer back to time and time again.

This book is inspirational
Having worked in radio for over 20 years, I thought I knew it all until I met Valerie! From her, I learned that the medium is not just about formatics, structure and 'painting by numbers' but drawing the best out of talented people, heightening creativity, imagination and the human spirit. As a radio boss you want to keep Valerie in your pocket for all occasions but, if that isn't practical, buy her book. It encapsulates the Geller genius, perfectly.