Product Description

Creating Powerful Radio
For Managers, Programmers and Talent

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.

* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.

* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.

www.gellermedia.com


What people are saying about Valerie Geller's Creating Powerful Radio

"A tremendous work!"
- Scott Shannon,
program director/air personality
WPLJ, New York


"This is the book I hope my competitors don't read.
It's required reading for my staff."
- Jerry Bell,
managing news editor,
KOA/KTLK, Denver

"If you want to understand what makes radio work, read this, then read it again."
- Jon Faine,
air personality,
774 ABC Radio
Melbourne, Australia

"It should be a textbook."
- Chris Berry,
general manager,
WMAL, Washington, DC

"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."
- Scott Solder
programme controller
LBC Radio, London

"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"
- Keri Jones,
CEO/Radio Pembrokeshire
Wales, UK

"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."
- Andy Vierra
program director
KNUU, Las Vegas

"This book will help your show get better."
- Al Rantel
talk show host
KABC, Los Angeles

"Wonderful."
- Paul Fisher,
vice president, Rogers Radio
Vancouver, BC, Canada


"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."
- John Ryan, managing director
BBC Radio. Manchester, UK

"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "
- David Hinkley
New York Daily News

"This should be required reading in every newsroom and every radio station."
- Radio World

"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
- Professor Peter Hunn
Communications Studies Department
State University of New York, Oswego

"It's great. Read it!"
- Kim Komando
syndicated air personality

"I recommend it to everyone and I use it in my classes. I love this book."
- Jo Maeder (The Rock 'N Roll Madame)
air personality and instructor
New York University

"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "
- John Sawatsky, professor of journalism
Carleton University, Ottawa, ON, Canada

"Brilliant."
- Phil Taylor,
BBC, Scotland


"Creating Powerful Radio contains valuable
tips and information for presenters, managers, and programmers."
- Julia Sullivan,
Music & Media

"Useful and practical."
- Jan Orskov, journalist,
Danmarks Radio, Denmark

"It's my bible!"
- Asa Paborn,
program director,
SBS Radio, Stockholm, Sweden

"We gave copies to the entire staff."
- Viktor Worms, Antenne Bayern
Munich, Germany

"Anyone even considering a career in radio should read this!"
- Adele Scheele, Ph.D,
Career Strategist, author: "Skills for Success"

* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.

* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.

* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.

* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.

* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.

* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials

* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.

Product Details

• Amazon Sales Rank: #176942 in Books
• Published on: 2007-04-30
• Number of items: 1
• Binding: Paperback
• 368 pages

Review
What people are saying about Valerie Geller's Creating Powerful Radio

"A tremendous work!"
- Scott Shannon,
program director/air personality
WPLJ, New York


"This is the book I hope my competitors don't read.
It's required reading for my staff."
- Jerry Bell,
managing news editor,
KOA/KTLK, Denver

"If you want to understand what makes radio work, read this, then read it again."
- Jon Faine,
air personality,
774 ABC Radio
Melbourne, Australia

"It should be a textbook."
- Chris Berry,
general manager,
WMAL, Washington, DC

"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."
- Scott Solder
programme controller
LBC Radio, London

"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"
- Keri Jones,
CEO/Radio Pembrokeshire
Wales, UK

"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."
- Andy Vierra
program director
KNUU, Las Vegas

"This book will help your show get better."
- Al Rantel
talk show host
KABC, Los Angeles

"Wonderful."
- Paul Fisher,
vice president, Rogers Radio
Vancouver, BC, Canada


"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."
- John Ryan, managing director
BBC Radio. Manchester, UK

"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "
- David Hinkley
New York Daily News

"This should be required reading in every newsroom and every radio station."
- Radio World

"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
- Professor Peter Hunn
Communications Studies Department
State University of New York, Oswego

"It's great. Read it!"
- Kim Komando
syndicated air personality

"I recommend it to everyone and I use it in my classes. I love this book."
- Jo Maeder (The Rock 'N Roll Madame)
air personality and instructor
New York University

"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "
- John Sawatsky, professor of journalism
Carleton University, Ottawa, ON, Canada

"Brilliant."
- Phil Taylor,
BBC, Scotland


"Creating Powerful Radio contains valuable
tips and information for presenters, managers, and programmers."
- Julia Sullivan,
Music & Media

"Useful and practical."
- Jan Orskov, journalist,
Danmarks Radio, Denmark

"It's my bible!"
- Asa Paborn,
program director,
SBS Radio, Stockholm, Sweden

"We gave copies to the entire staff."
- Viktor Worms, Antenne Bayern
Munich, Germany

"Anyone even considering a career in radio should read this!"
- Adele Scheele, Ph.D,
Career Strategist, author: "Skills for Success"

Synopsis
"Creating Powerful Radio" for managers, programmers and talent. Grow audiences - increase your ratings! LifeStage demographics: know your audience and how they listen. Programming: build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance. News: write, produce and deliver powerful news. Learn multiple version techniques and much more. Personality: identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best. Talk secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.Information: break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method. Promotions: learn methods to spread the word about your station and write powerful copy for more effective promos and commercials. Airchecking: a comprehensive step-by-step guide to show prep and effective airchecking.

Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.What people are saying about Valerie Geller's "Creating Powerful Radio": 'A tremendous work!' - Scott Shannon, program director/air personality WPLJ, New York. 'This is the book I hope my competitors don't read. It's required reading for my staff' - Jerry Bell, managing news editor, "KOA/KTLK", Denver. 'If you want to understand what makes radio work, read this, then read it again' - Jon Faine, air personality, 774 ABC Radio Melbourne, Australia. 'It should be a textbook' - Chris Berry, general manager, WMAL, Washington, DC. 'If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods' - Scott Solder programme controller LBC Radio, London.'This book helped me create Britain's most successful local radio station, with a 40 per cent market share and number one in the UK. Buy it. It works!' - Keri Jones, CEO/Radio Pembrokeshire Wales, UK. 'Making it in broadcasting takes more than just luck.

"Creating Powerful Radio" is your 'Road Guide' to success in radio' - Andy Vierra program director KNUU, Las Vegas. 'This book will help your show get better' - Al Rantel talk show host KABC, Los Angeles. 'Wonderful' - Paul Fisher, vice president, Rogers Radio, Vancouver, BC, Canada. 'Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book' - John Ryan, managing director BBC Radio, Manchester, UK.'"Creating Powerful Radio" is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that' - David Hinkley, New York, "Daily News". 'This should be required reading in every newsroom and every radio station' - 'Radio World'. "'Creating Powerful Radio" might eventually make an executive's job at a satellite formatted affiliate much tougher' - Professor Peter Hunn, Communications Studies Department, State University of New York, Oswego. 'It's great. Read it!' - Kim Komando syndicated air personality.'

I recommend it to everyone and I use it in my classes. I love this book' - Jo Maeder (The Rock 'N Roll Madame) air personality and instructor New York University. 'Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' - John Sawatsky, professor of journalism, Carleton University, Ottawa, ON, Canada. 'Brilliant' - Phil Taylor, BBC, Scotland. "'Creating Powerful Radio" contains valuable tips and information for presenters, managers, and programmers' - Julia Sullivan, "Music & Media". 'Useful and practical' - Jan Orskov, journalist, Danmarks Radio, Denmark. 'It's my bible!' - Asa Paborn, program director, SBS Radio, Stockholm, Sweden. 'We gave copies to the entire staff' - Viktor Worms, Antenne Bayern Munich, Germany. 'Anyone even considering a career in radio should read this!' - Adele Scheele, Ph.D, Career Strategist, author: "Skills for Success".

Customer Reviews

This book is inspirational
Having worked in radio for over 20 years, I thought I knew it all until I met Valerie! From her, I learned that the medium is not just about formatics, structure and 'painting by numbers' but drawing the best out of talented people, heightening creativity, imagination and the human spirit. As a radio boss you want to keep Valerie in your pocket for all occasions but, if that isn't practical, buy her book. It encapsulates the Geller genius, perfectly.

To all radio people, I say 'YOU NEED THIS'
Anyone working in radio can tell you stories about how magical moments have occurred on air in the past. Usually they came about by accident, based on an ad libbed remark or maybe a fantastic caller. Read this book, or - better still - meet Valerie in person, and the days of those accidents will be over; you'll have the recipe to make that magic on purpose!
Scott Solder, Programme Director - LBC 97.3 FM, London's Biggest Conversation.

IF YOU ARE WORKING IN RADIO - READ THIS BOOK
Imagine you had one of the best radio practioners in the world helping you see the world you work in in a new light. Thats what this book does. I'm a radio talk show host and this book is a great primer for anyone who loves radio - either learning the profession or working in radio already -anyone who wants to learn how to approach your daily craft in a way that will build audiences, help you connect with those who listen to you and produce material they want to hear. This book will make you think again about how you communicate. From the basics of the language you use to the bigger picture of connecting across your radio station, marketing your station, promoting it as well as producing talk and news, this is a facinating and invaluable guide. Whatever stage you are at in your radio career; student , journalist, music jock, manager or broadcast award winner - keep it real and read Geller. Excellent, thought provoking and with a proven track record, this book will change how you broadcast and show you a new way to communicate. Just order it and see.