Product Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Product Details

• Amazon Sales Rank: #3772 in Books
• Published on: 2005-01-27
• Original language: English
• Binding: Paperback
• 160 pages

Synopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

About the Author
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

Customer Reviews

One of the best reads ever
This book is without a doubt, one of the most inspiring and motivating I have ever had the pleasure of reading. Very straight-forward, very clever and very thought-provoking.

Make an Amazing business today.
Godin isn't doing anything revolutionary in his books. This is good. He isn't trying to be clever. This is good. He is however, trying to get you to get your business to work. He goes about this by taking the most obvious, elementary ideas and expressing them simply and with plenty of information to back up what he is saying. He uses diagrams, stories, case studies and whatever else comes along to illustrate these points again and again. In this book there is one basic idea. That businesses are ten a penny, like cows in a field. How do you make your business stand out from all the other cows? Have a purple cow! Make your business unique and amazing. It seems, simple, it is simple, but hardly anyone is doing it. If people spent more time implementing Godin's brilliant ideas, and less time worrying about having something revolutionary to do or say, there would be a lot more fantastic, successful businesses out there.

Elementary but encouragingly cheerleading
Frequent business author Seth Godin found himself back on the major bestseller lists with this straightforward marketing manual. His easy-to-grasp premise is that products must be "purple cows" that stand out from the herd. The metaphor comes from an American nursery rhyme that says: "I've never seen a purple cow. / I never hope to see one. / But I can tell you anyhow / I'd rather see than be one." Godin's advice is quite the opposite of his titular ditty. He says you do want to be a purple cow. You want your product to become a conversation-provoking anomaly, as distinctive and different as possible. Imploring companies to manufacture singular, "remarkable" products is like insisting that your local NFL franchise go out and win the Super Bowl - a worthy goal, but not so simple. This is an elementary but encouragingly cheerleading look at advertising, PR and marketing. we recommend its interesting case histories about Starbucks and Krispy Kreme, just right for this breezy coffee-and-a-cream-puff pep talk.