Product Description

This text provides concise coverage of key global issues, including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. It is a general introduction to international business that emphasizes environmental factors. There are a number of real-world examples and cases from small, medium and large companies throughout the world. The "Another Perspective" boxes, found in most chapters, show what an international business manager needs to know in order to make an informed decision. The accompanying "Global Business Plan Project and Resource" CD is designed to help students gain experience in conducting research and applying text concepts to the real world of international business.

Product Details

• Amazon Sales Rank: #163508 in Books
• Published on: 2008-12-01
• Original language: English
• Binding: Paperback

From the Publisher
Expanded 'Could You Do This? Entrepreneurial Peer Profiles: Nearly one for every chapter, these profiles are from students of Helena Czepiec of California State Polytechnic University - Pomona who have used their entrepreneurial drive and moved into the international business arena. They are designed to give students inspiration based on what their peers have accomplished.
PowerWeb 'tie-in' Exercises for each chapter: This utilizes the 'refereed' articles and information found on PowerWeb and focuses the information to the topics and concepts covered by each chapter of Global Business Today showing students 'real-world' relevance.Expanded 'Another Perspective' boxes to total 4-5 per chapter: These boxes are designed to give students an idea of how the surrounding material applies to and affects them or simply more information on a nearby topic. They are sometimes narrative, but can also contain a few probing questions or even a trip to the Internet.

New research:
- The new trade theory and strategic trade policy.
- The work of Nobel Prize winning economist Amartya Sen on economic development.
- Samuel Huntington's influential thesis on the 'clash of civilizations.
- The new growth theory of economic development championed by Paul Romer and Gene Grossman.
- Recent empirical work by Jeffery Sach's and others on the relationship between international trade and economic growth.
- Michael Porter's theory of the competitive advantage of nations.
- Robert Reich's work on national competitive advantage.
- The work of Douglas North and others on national institutional structures and the protection of property rights.
- The market imperfections approach to foreign direct investment that has grown out of Ronald Coase and Oliver Williamson's work on transaction cost economics.
- Bartlett and Ghoshal's research on the transnational corporation.
- The writings of C. K. Prahalad and Gary Hamel on core competencies, global competition, and global strategic alliances.

Expanded Global Business Plan CD-ROM: This updated CD includes video clips that correspond to the Modules. A new feature 'Business Around the World' is an interactive atlas allowing students to access articles from newspapers and journals from around the globe giving them a broader view of the world around them.
Business Around the World exercises and teaching notes: Exercises to accompany the Business Around the World feature found on the Global Business Plan CD-ROM allow students to see the how and why of what's going on globally.
Commitment to presenting strong, underlying international business theories in an interesting and accessible way to students.
Focus on managerial implications: the text continues to discuss the implications of various topics for the actual practice of international business, which serves the needs of the student who may be a practicing manager some day.
A logical integration of the material to build on previous chapters:
- Part I Chapter 1 provides an overview of the key issues to be addressed and explains the plan of the book.
- Part II Chapters 2 and 3 focus on national differences in political economy and culture. Most international business textbooks place this material at a later point, but the author believes it is vital to discuss national differences first. After all, many of the central issues in international trade and investment, the global monetary system, international business strategy and structure, and international business operations arise out of national differences in political economy and culture. To fully understand these issues, students must first appreciate the differences in countries and cultures.
- Part III Chapters 4 through 7 investigate the political economy of international trade and investment. The purpose of this part is to describe and explain the trade and investment environment in which international business occurs.
- Part IV Chapters 8 and 9 describe and explain the global monetary system, laying out in detail the monetary framework in which international business transactions are conducted.
- Part V In Chapters 10 through 15 attention shifts from the environment to the firm. Here the book examines the strategies and structures that firms adopt to compete effectively in the international business environment. These chapters explain how firms can perform their key functions-manufacturing, marketing, R&D, and human resource management-in order to compete and succeed in the international business environment.

Chapter opening and closing cases bring concepts to life.

Country Focus and Management Focus boxes give students a better understanding of the additional considerations that are necessary in the international business sector.
Attention to cultural diversity: Due to the current events in the world, this remains an important topic in the field of International Business.

Internet Exercises: 2 for each chapter in the text, and 2 additional ones on the OLC connect students to real-time issues relating to international business.
Business Jargon Exercises on the Online Learning Center (OLC): These exercises are a useful tool to make students aware of the jargon that is often used in the U.S., and how jargon might affect conversations and relationships in the international business arena.

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About the Author
Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.