|
Intergrated Marketing Communications: European Edition
|
| List Price: | £43.99 |
| Price: | £35.90 & eligible for FREE Super Saver Delivery. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
Product Description
Everything communicates. Any action that a company takes will leave an impression on its consumers. Integrated Marketing Communications is about the coherent, consistent and clear use of a company’s communication options. The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these activities in the most effective and efficientway in order to develop long-term, profitable customer relationships that build brands and create brand equity.
Product Details
- Amazon Sales Rank: #74189 in Books
- Published on: 2007-12-01
- Original language: English
- Binding: Paperback
- 672 pages
Editorial Reviews
About the Author
Hans Ouwersloot is associate professor of Marketing at University of Maastricht. He has been teaching and researching there since 1997 and completed his PhD before that at Free University Amsterdam.
Tom Duncan – Director of the IMC graduate program at the University of Denver’s Daniels College of Business. He also lectures at the School of Journalism & Mass Communication at the University of Colorado at Boulder. (US author to have no involvement in the adaptation)
