|
The Mobile Revolution: The Making of Mobile Services Worldwide
|
| List Price: | £14.99 |
| Price: | £14.24 & eligible for FREE Super Saver Delivery on orders over £5. Details |
Availability: Usually dispatched within 24 hours
Dispatched from and sold by Amazon.co.uk
29 new or used available from £7.49
Average customer review:
Product Details
- Amazon Sales Rank: #47649 in Books
- Published on: 2006-11-03
- Original language: English
- Number of items: 1
- Binding: Paperback
- 304 pages
Editorial Reviews
Business Times, Singapore
“A comprehensively researched book brimming with insights.”
Review
"a time machine - effortlessly taking the reader back into intricate details of so many interwoven plays of technology, marketing, design and visionary achievement that created the mobile revolution we know today."
frank nuovo, chief designer of nokia's mobile phones
“along with our story at sk telecom, the mobile revolution contains others that will be very interesting for people interested in learning more about the telecommunications industry.”
sung min ha, senior vice president and cfo, sk telecom
“dan steinbock has written a monumental and comprehensive history and textbook for the wireless industry. it’s a treasure for wireless players, from neophytes to pioneers.”
martin cooper, chairman, arraycomm, inc
“diligently plots the pioneering days when content met technology and in so doing explains how a new market was born. this is a comprehensive overview of that market and a critical read for anyone interested in the technology or content of the mobile space.”
jonathan channon, senior vice president, emi music publishing
“essential reading for anybody who wants to understand how mobility and mobile technology is transforming the way we live and function.”
anssi vanjoki, executive vice president, vp&gm multimedia, nokia
“a comprehensive account of the market and service evolution of mobile communications… illustrated with real-world experiences of mobile players.”
thomas geitner, chief technology officer, vodafone group plc
“a comprehensive and authoritative summary of the new era of mobile communication.”
sean maloney, executive vice president, gm mobility group, intel corporation
“an exciting exploration of what’s turning out to be the most transformative technology of the twenty-first century. less a tale of tech than a story of our own evolution, and the near-supernatural new things we can do. a mind-bending read.”
geoffrey frost, chief marketing officer, motorola inc
“combines the evolution of the global mobile ecosystem with strategic and tactical insights. a book all those involved in today’s content businesses would benefit from reading.”
pete downton, director of business development & strategic partnership, warner music international
“understanding the technology that enables more mobile products and services to exist is only a small part of the mobile revolution. but as the mobile revolution points out, what really matters is understanding people’s ever-changing demands and expectations.”
dave mccaughan, executive vice president, director of strategic planning, mccannerickson, japan
“exciting insights into the future of mobile; all in a global context. a fundamental resource for anyone interested in the next stage of communications evolution.”
Pete Downton, Director of Business Development & Strategic Partnership, Warner Music International
"Combines the evolution of the global mobile ecosystem with strategic and tactical insights."
Customer Reviews
Internet was born global but immobile, is all that changing asks the author?
There are many books available surrounding all the "hoohah" about mobile technologies and the promises they hold. Mobile Revolution is clearly not one of them as it has a much broader content base in my opinion. It not only dwells on the fascination for such technologies, but traces trends, hypothesises how it might impact individual markets for mobile/digital communication and captivates the mood and enthusiasm for such products.
The author suggests that "Being digital was only the beginning. Being mobile is the future." There is no harm in believing in mobile digital communication and being ever so slightly utopian, which the author is. However, he acknowledges that different mobile markets will catch-up at a different pace with the leading pack.
Trends-wise, the book charts the exponential rise in mobile customers worldwide, especially as Indian and Chinese consumers appreciate mobile communications in increasing numbers. Demographic and numeric calculations/projections apart, there is ample treatment of existing and emerging mobile technologies, especially mobile internet. The book also contains interviews about the subject with some 80 leading executives from the world of mobile communications and mass media.
It is divided into three parts - market transformation, mobile consumer services and mobile business services. Marketing students, media students, researchers in digital media and mobile industry executives may find it to be a useful resource. However, understanding this book requires a broader industry knowledge / awareness and it is not a leisurely insight into mobile communication. Far from it, this comprehensive industry account is as much about mobility in consumer and business markets, as it is about marketing innovation that has been brought about by developments in mobile technologies. Hence, it requires patient reading.
