The Magazines Handbook (Media Practice)
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Average customer review:Product Description
The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. The Magazines Handbook outlines the specialist skills involved in magazine journalism including commissioning, writing news, researching, interviewing, production and sub-editing. Specialist chapters discuss electronic publishing and on-line journalism, magazine design, photography and picture editing and the legal framework in which magazine publishers have to operate. The Magazines Handbook includes: * Interviews with magazines journalists, editors, picture researchers and publishers * Advice on starting out and freelancing in the magazine industry * An analysis of 'new journalism' and reportage * A glossary of key terms and specialist concepts * Information on contacts, courses and professional training.
Product Details
- Amazon Sales Rank: #174824 in Books
- Published on: 2004-12-16
- Number of items: 1
- Binding: Paperback
- 320 pages
Editorial Reviews
Synopsis
"The Magazines Handbook" remains the comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. "The Magazines Handbook" outlines the specialist skills involved in magazine journalism including commissioning, writing news, researching, interviewing, production and sub-editing. Specialist chapters discuss electronic publishing and on-line journalism, magazine design, photography and picture editing and the legal framework in which magazine publishers have to operate.



