Product Description

4 million people watch the Dragons on TV, now they can read their book. Britain's best loved business brains -- Duncan Bannatyne, Deborah Meaden, Peter Jones, Theo Paphitis and Richard Farleigh along with economics expert and presenter Evan Davies -- divulge the secrets of their success in this essential read. Joining them is James Caan, a new addition to the team in Series 5 which aired in September 2007. James is a multi-millionaire businessman and entrepreneur specialising in human resources consultancy and outsourcing. Here, for the first time, you can read his story and learn from his experiences. Plus you will find out exactly what James was looking forward to seeing in the Den. Success, From Pitch to Profit is packed with advice for you, whether you want to perfect your pitching skills, develop an idea or make more money. By looking back at the previous series of Dragons' Den, the Dragons will teach you how to develop an idea to its maximum potential, making you and your business reach new heights of success. They will look at what's become of the contestants who entered the Dragons' Den. Some went away empty handed but have since become very successful. Others won the backing of the Dragons but failed to make their dream come through. The Dragons will use these case studies to show you what should have been done, what should have happened next and how you too could win their backing and become a business success. This paperback edition includes all new case studies from Series Five. This is much more than a TV series companion. It is a solid business read with never-before-heard advice and personal experiences from the Dragons own business ventures. Between them, they have a wealth of knowledge and business acumen which they will exclusively divulge for the first time. At last, we'll find out how they became millionaires, their secret business tactics, what drives them and what they would do if they entered the Dragons' Den. This is a unique, accessible and fascinating business read straight from the Dragons' Den.

Product Details

• Amazon Sales Rank: #12273 in Books
• Published on: 2008-06-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 352 pages

Evan Davis
'Read about business winners and losers, entrepreneurial dreams and delusions, deals made and deals not done, and, above all, Dragons investing their cash.'

Richard Farleigh
'Business lessons are brought to life through the insights and strategies of myself, the Dragons and the entrepreneurs.'

Business Matters Magazine
'Much more than a TV companion.'

Customer Reviews

Good but short
This is intresting however large font and information repeated mean that you don't get a massive amount of information from this book. However the advice and background on the Dragon's is intresting. Ewan's econimics section is very good and if you like the TV program then you should like this book.

Applied Language Solutions, "The one that got away"
After reading the new Dragons Den book, I thought that like the programme it was extremely enjoyable. After watching the series, I was really interested in finding out more about the entrepreneurs and what happened next and the book helped me do exactly that.

I was also pleasantly surprised to find a whole chapter dedicated to the company I work for, Applied Language Solutions and its founder, Gavin Wheeldon. The Dragons chose not to invest in Gavin's translation company but yet we have proved to be one of the most successful companies to appear before the dragons so far, "The one that got away." I thought it was commendable of the dragons to include both their successes and the investment opportunities they missed. It made the book a more interesting and believable read.

I would definitely recommend this book. If you are a fan of the programme or looking for tips on how to be the next Duncan Bannatyne this is the book for you.

From Riches to Riches
Not living in the UK, I actually hadn't seen the programme and the book was a christmas gift. It's an easy read telling some good stories - and let's face it, who doesn't like a good story? I found the dragons' backgrounds very interesting and some of their values very close to mine. Lots of ideas in there for the budding entrepreneur. Would I actually go on the show with my own ideas - I'm not so sure. Would I contact certain dragons with a solid business proposition - I hope so.