Product Description

Max Clifford is the media guru everyone calls when they want to know about a celebrity story or a celebrity's relationship with the media. From a junior member of the press department at EMI, he has become one of the most influential figures in today's society and a household name. What is less known is the other side to Max: the stories he keeps out of the papers; his stand against corruption; his mischievous sense of humour; his dedication to helping people from all walks of life; his love for his wife of nearly forty years who tragically died of cancer; and his devotion to his daughter Louise who, at six, was diagnosed with juvenile rheumatoid arthritis and is permanently disabled. This is an essential memoir for those interested in both PR and celebrity.

Product Details

• Amazon Sales Rank: #112801 in Books
• Published on: 2006-09-07
• Original language: English
• Binding: Paperback
• 288 pages

Review
"'Max knows more secrets of the rich and famous than anyone in the world' Piers Morgan 'He is the King of Kiss 'n' tell, the Guru of Gossip...Like many of the stories he purveys, Clifford's own is a bit of a romp.' Express 'Suburban sex parties, affairs and secret deals with call-girls and brothel madams, Max Clifford has enough juicy gossip to make your eyes pop out. Only this time it's about him.' Mirror"

Elle
'Possibly the most eagerly awaited kiss 'n' tell memoir of the decade'

Daily Express
'Explosive'

Customer Reviews

Rather dull
Having just finished 'The Insider', I was expecting more from this book. Instead, I thought it was a nothing-we-didnt-already-know overview of some major celebrity scandals and Max's involvement.

Clifford is undoubtedly a 'likeable rogue', but I wonder if he's trying to reshape his own image, into 'Clifford: Great Humanitarian', hence why he talks so much about his charity work. I'm sure the charities appreciate his help, but there's something slightly self-congratulatory about a person who's always telling you exactly how much they've given away this year.

All in all, a disappointing read. A nice insight into the man and some genuinely moving moments when he talks of how he cared for his sick daughter and wife. But, overall, not a book I would recommend.

Fantastic read!
I was laughing out loud on the train last night, as I zoomed through to the end of this fascinating book. (Such an easy book to read).

Max Clifford has a really naughty sense of humour. Because of one silly dare, he managed to slip in the following words into a serious Newsnight interview: "cupboard", "chocolate", "Tiddles" and "fatty"! He's clearly no PR lovey, and that's what makes him so unique.

In fact, he remains the most professional operator around. Whilst others are flapping, he's advising kiss-and-tell women, senior politicians, drugged rock stars, Mohammed Ali and even Princess Di. This book felt like the magician revealing his tricks. Only he could handle Rebecca Loos so coolly. And there's lots of new gossip, that I won't reveal in case I spoil it for you!

But you don't want to get on the wrong side of Max. Using his media weapons, he destroyed Garry Glitter. He should also be credited with seriously damaging John Major's government, by filling the newspapers with political sleaze stories.

Before I started reading, I didn't much like the man. But this book introduces Max's unique sense of morality and I admit falling for it a little. He's completely dedicated to a whole host of charities and he loves helping the underdog. He still does the shopping for an old neighbour and keeps newspaper editors on hold while he makes her tea. Most moving was the relationship with his daughter, who has severe rheumatoid arthritis.

You just have to respect a self made man who left school at 15, and rose to the top of his profession relying purely on instinct. You may or may not approve of Max Clifford, but he makes one fantastic read.

A PR job on the man himself
This promises much but delivers very little indeed. Clifford prides himself on the stories he suppresses as much as those he helps expose, so any readers hoping to pick up the real inside story will be sorely disappointed. What they will get is an endless stream of tales about how Max helps elderly neighbours, gives to charity, and never misses a chance to polish his halo. It gets to the point when you realise this is a book designed not to tell you what the man is really like but to reshape his own image. Clifford is undoubtedly a skilled operator but it's hard to see how he thought anyone would believe that this book tells the whole story. If he'd been more honest about his own private life perhaps the book would have made a more interesting read. As it stands, it's just a gushing PR spin job on the man himself.