Product Description

This third edition of "Straight and Level" thoroughly updates the previous edition with extensive comments on recent industry developments and emerging business models. The discussion is illustrated by current examples drawn from all sectors of the industry and every region of the world. The fundamental structure of earlier editions, now widely used as a framework for air transport management courses, nonetheless remains unchanged. Part 1 of the book provides a strategic context within which to consider the industry's economics. Part 2 is built around a simple yet powerful model that relates operating revenue to operating cost; it examines the most important elements in demand and traffic, price and yield, output and unit cost. Part 3 probes more deeply into three critical aspects of capacity management: network management; fleet management; and revenue management. Part 4 concludes the book by exploring relationships between unit revenue, unit cost, yield, and load factor."Straight and Level" has been written primarily for masters-level students on aviation management courses. The book should also be useful to final year undergraduates wanting to prepare for more advanced study. Amongst practitioners, it will appeal to established managers moving from functional posts into general management. More broadly, anyone with knowledge of the airline industry who wants to gain a deeper understanding of its economics at a practical level and an insight into the reasons for its financial volatility should find the book of interest.

Product Details

• Amazon Sales Rank: #35762 in Books
• Published on: 2008-09-28
• Original language: English
• Binding: Paperback
• 614 pages

About the Author
Steve Holloway is a former investment banker who has worked as an independent consultant since the early 1990s. He was educated at the London School of Economics, the University of Southern California, and Cranfield. As well as vocational qualifications in the financial services and travel industries, Steve holds advanced degrees in systems management and air transport management.

Customer Reviews

Worth the price
Holloway covers most aspects of airline economics in a comprehensive manner. Backed with examples this book is very detailed and as a student studying air transport it provided me with an essential tool to build my own foresight on the industry. Those in the industry would find 'Straight and Level' particularly useful. Not only as an aid but to help readers combine their own knowledge and views with economics in an innovative style. Despite the book being 1997, the structure and content is up to date (almost before it's time) and I recommend the book for all air transport professionals in the millennium. As a new era dawns in the air transport industry it goes without question that this book is worth the price.