Product Description

As an experienced consultant, you′ll find this unique book an invaluable aid in establishing the leverage needed to bring highly–qualified prospects and new business to your doorstep. Written by Alan Weiss––an internationally recognized expert in consulting and marketing––this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively.

How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding.

"Alan Weiss should be branded as The Consultant′s Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He′s right on the mark in terms of what consultants typically don′t do and certainly need to do to succeed."
––William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)

Product Details

• Amazon Sales Rank: #672728 in Books
• Published on: 2001-11-09
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 256 pages

Review
"He goes on to offer a wide variety of tips, supplemented by vignettes, in an effort that shows scribe craftsmanship better than that of most business books." (Sacramento Business Journal, 12/14/01)

Review
"Weiss is a highly successful solo consultant and the author of a series of how–to books aimed at individual consultants and small consulting practices." (Idaho Business Review, 2/4/02)

"...you can return to it again and again while building a brand for your business." (Quality Progress, September 2002)

From the Inside Flap
To become a top consultant you should constantly search for better ways to attract customers, develop word–of–mouth about your expertise, and create the "gravity" that draws others to your firm. How to Establish a Unique Brand in the Consulting Profession––the second book in The Ultimate Consultant Series––is another important item to add to your career development toolbox to build a future as an outstanding consultant.

Customer Reviews

Practical, realistic, and readable
Alan Weiss is consistently the one of the best resources for methods to build your consulting practice, and for anyone considering starting out as a consultant. His observation that "brand is external to the consultant" summarizes his approach in this book, which shows you how to build greater awareness of your value for both prospects and clients.