Great advice on the subject of creativity. This book distills the creative process and illustrates by examples

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Product Description

This work aims to take the mystery and anxiety out of the idea-generating process. It presents step-by-step guidelines to help anyone generate ideas, arguing that the reader must first condition their mind to become "idea prone".

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Product Details

• Amazon Sales Rank: #290971 in Books
• Published on: 2003-04-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 399 pages

About the Author
Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. During the 15 years Foster spent as the executive director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. Foster had helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson’s, Oreida, Suzuki, Denny’s, Universal Studios, Rand McNally, and Smokey Bear. He won dozens of advertising awards including being named “Creative Person of the Year” by the Los Angeles Creative Club. For seven years he helped teach an advanced class at USC that was sponsored by the American Association of Advertising Agencies, and for three years he helped teach an extension class at UCLA on creating advertising. He earned a BS in business administration from Northwestern University. He currently lives in Santa Barbara, CA

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Customer Reviews

Incredible!!
I'm another teacher who agrees with the one from Omaha. This little book would make an excellent textbook for three reasons: 1. It is fun and easy to read. 2. It is inspirational. 3. It teaches one how to think. And it doesn't make any difference how old your students are. Even ten year olds could learn a whale of a lot. An incredible little book!!

A "float-like-a-hummingbird, sting-like-a-bee" heavyweight!
This book is so easy and fun to reay you might think it's a lightweight. Not so! Every page packs a wallop. The "Become-Idea-Prone" chapter alone is worth the price of a dozen other self-help books. Foster not only gives you the keys to creativity, he opens the door to a richer life. A knockout!

"Be Idea Prone...."
...must be the best advice I have heard on the subject of creativity. This book distills the creative process and illustrates by examples. A very enjoyable and worthy read.