Product Description

Transform your thinking!

Is the way you think like the colour of your eyes – something you are born with and cannot alter?  Or is thinking a skill that can be improved with practice, like swimming, tennis or cooking?

In this practical book, Edward de Bono lays out some simple but powerful tools with which we can optimize our thinking, decision making and problem solving.  Most of the errors of thinking are errors of perception and that is precisely where these tools help.

Learn:

• How to enhance your thinking processes by developing your perception
• How to make the most of your thinking skills and how thinking differs from intelligence
• How to make decisions, and deal with emotions and values whilst focusing on the future.

Edward de Bono, the inventor or the term ‘lateral thinking’, is widely believed to be the world’s leading authority on the direct teaching of thinking as a skill.  He is the author of over 60 books and his methods are widely used in many countries.  He advises multinational corporations and also works with educational bodies to enable individuals to maximize their thinking abilities.

Product Details

• Amazon Sales Rank: #53723 in Books
• Published on: 2006-10-30
• Original language: English
• Binding: Paperback
• 160 pages

From the Back Cover

Little attention is paid to the skill of thinking. There is a belief that information and intelligence are enough. Intelligence is like the horsepower of a car but thinking is the skill with which the car is driven. There are some highly intelligent people who are poor thinkers and some less intelligent people, who are better at thinking.

In this practical book, Edward de Bono lays out some simple but powerful tools with which we can optimise our thinking, decision making and problem solving. Most of the errors of thinking are errors of perception and that is precisely where these tools help.

Learn to think and take control of your life.

About the Author

Edward de Bono, the inventor of the term ‘lateral thinking’, is widely believed to be the world’s leading authority on the direct teaching of thinking as a skill. He is the author of over 60 books and his methods are widely used in many countries. He advises multinational corporations and also works with education bodies to enable individuals to maximise their thinking abilities.

Customer Reviews

Very effective for improving thinking skills
I have read several books on various aspects of thinking skills by De Bono and others. Although I find De Bono's style a bit smug (especially in some of his other books), this is the most effective book I've found for improving useful thing skills, both creative and analytical.

It's thought provoking and fun to use. I first read the book about 10 years ago and, though I rarely use the thinking exercises in a formal way anymore, it has had a lasting and positive effect on my thinking ability.

In short, I strongly recommend this book

Brilliant Book

I don't think any other person has written a book on thinking that is as powerful and enduring as this. In fact I hope to run a course at the City Lit London based on Do Bono's fantastic thinking course combined with NLP.

Lets not lose this type of thinking, although I fear it may be disappearing fast. TV comentators, ask were are all the : 'Where are all the innovative ideas to take us out of financial crisis. A decade of left-brain thinking has reduced many to tick box thinkers. We need to rediscover De Bono type thinking again.

Must buy
This is simply a "must buy". Other books (even by the great man himself) often contain only one idea and use pages to justify it and show examples and research. This, on the other hand, is a manual for improving one's thinking skills; it contains so much.
If you are a teacher, you MUST buy this and improve your classes - guaranteed (from my personal experience) especially the PMI technique. I have revolutionised class discussion and debate by employing PMI.