Product Description

There are two sides to everything, except the stock market. In the stock market there is only one side––the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know–how as well as a lot of courage to assume a short position.

The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O′Neil offers you the information needed to pursue an effective short selling strategy, and shows you––with detailed, annotated charts––how to make the moves that will ultimately take you in the right direction.

From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

Product Details

• Amazon Sales Rank: #57419 in Books
• Published on: 2005-01-25
• Number of items: 1
• Binding: Paperback
• 208 pages

Synopsis
A user-friendly guide to the tricky art of short selling Most investing books focus on when to buy and when to sell stocks. But often, selling short selling shares of a stock you don't yet own in the hope of buying it back at a lower price can be a key tool for survival in a volatile market. Selling short is a skill few investors have mastered. In such bestsellers as How to Make Money in Stocks, investing guru William O'Neil has helped individual investors master the basic principles of sound investing. Now he introduces ordinary investors to short selling. Filled with simple, straightforward guidance, helpful charts and examples, and a quick-take short-selling checklist, here is the real know-how readers need to successfully incorporate short selling into their investing strategy. William J. O'Neil (Los Angeles, CA) has distinguished himself as a champion of the individual investor by providing to the average investor innovative, sound, and effective tools and methods necessary for investment success.

He is the author of the bestselling How to Make Money In Stocks, among other investing guides, and a leading proponent of the CAN SLIM system of investing, as well as the founder of Investor's Business Daily.

From the Back Cover
There are two sides to everything, except the stock market. In the stock market there is only one side—the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know–how as well as a lot of courage to assume a short position.

The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O′Neil offers you the information needed to pursue an effective short selling strategy, and shows you—with detailed, annotated charts—how to make the moves that will ultimately take you in the right direction.

From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

About the Author
WILLIAM J. O′NEIL has distinguished himself as a champion of the individual investor by providing them with innovative, sound, and effective tools and methods necessary for investment success. His investment books, including the bestselling How to Make Money in Stocks and The Successful Investor, outline in detail the CAN SLIM investment research tools that enabled Mr. O′Neil to buy his own seat on the New York Stock Exchange in 1963 and start his own institutional investment firm, William O′Neil + Co., Incorporated, which today services over 500 institutional investment organizations. The publication he designed and created in 1984, Investor′s Business Daily, brings sophisticated stock market data to the investing masses on a daily basis, and its Web site, investors.com, informs and educates individual investors on the basic principles of sound investing.

GIL MORALES, a 1981 graduate of Stanford University, began his career in the industry as a stockbroker with Merrill Lynch in 1991. He later moved to PaineWebber in 1994 where he quickly became one of that firm′s top producers, and was recruited to join William O′Neil + Co., Inc. in 1997 by William J. O′Neil himself. He currently serves as Vice President and Chief Market Strategist at William O′Neil + Co., Inc. where he also functions as an internal portfolio manager responsible for managing a portion of the firm′s equity assets.

Customer Reviews

It may seem simple but have enough infomation for short sell
I am big a fan of O'Neil and his news paper IBD and investors.com.
Before I read this book, I often saw the sotcks as buy candidates that acutully was sell sign or even short.
Dispite my short stock experience, I strongly believe in O'Neil's can-slim, which is not eaay to follow, in fact it is totally against the human nature,but it works. as I trade more, i am getting more confidence and trust in his book and ideas.

As I said on the title, it is a very small and simple book with a lot of charts. but it is very enough to start to sell stock short.
In addition, it good time to read and study about making money in bear market while in the bull market,
Good Luck