Product Description

Economics for Business, 4/e

The book covers all of the major principles of economics but its focus throughout is firmly on applying these economic principles to the real world of business.

The 4th edition of this highly successful textbook has been thoroughly revised and updated to reflect current issues. 

Companion Website with Gradetracker Student Access Card: Economics for Business, 4/e

Product Details

• Amazon Sales Rank: #35751 in Books
• Published on: 2006-12-19
• Original language: English
• Number of items: 1
• Binding: Paperback

From the Back Cover

Economics for Business

Fourth Edition

John Sloman and Kevin Hinde

“It towers above its rivals in so many areas including the depth and breadth of topics covered. It is probably the only text book of economics every student of business will ever need.”

Ola Sholarin, Senior Lecturer, Department of Economics and Quantitative Methods, Universityof Westminster

The fourth edition of this highly successful and unique textbook provides an appropriate coverage of microeconomic, macroeconomic and international economic issues for Business students. With its direct and understandable approach Economics for Business continues to focus on applying economic principles to the real world of business.

Business economics is a fast-changing environment and the text has been thoroughly revised and updated to reflect current issues. It is ideal for students taking a first course in economics with a business perspective who need a modern, interactive and up-to-date approach.

Features

• New for this edition! Business issues listed at the start of each chapter set the context.

• New to this edition! A comprehensive glossary of all technical terms.

• A vast range of applied material and case studies demonstrate how economics can be used to understand real business situations.

• Focuses on all the major economic topics plus specialist business chapters and sections.

• FT Reports throughout analyse topical Financial Times news stories.

• A range of pedagogical features to aid learning, including review questions, a web appendix and icons throughout to highlight and explain key ideas.

• ‘Pause for thought’ questions integrated throughout encourage reflective learning with answers on the Companion Website.

• Extra web cases on current topics.

• Extensive web references hotlinked from the book’s excellent Companion Website encourage further study and research.

The best resource package for introductory business economics just got better! Resources are carefully integrated with the text to provide a complete and blended learning experience.

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A Companion Website accompanies ECONOMICS FOR BUSINESS by John Sloman and Kevin Hinde

This textbook is accompanied by an outstanding Companion Website, with Grade Tracker to enable you to assess your own learning. The website contains a large range of useful resources for students. These include: multiple-choice questions for each chapter; monthly updated links to news articles, with questions and commentary; hotlinks to related websites; case studies referenced in the main text; and answers to questions in the text.

Visit www.pearsoned.co.uk/sloman

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John Sloman is Director of the Economics Network – the Economics subject centre of the Higher Education Academy. The Economics Network is based at the University of Bristol. John is also Principal Lecturer in the School of Economics at the University of the West of England.

Kevin Hinde is Senior Teaching Fellow in the Schoolof Economics, Finance and Business at the Universityof Durham.

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Customer Reviews

useful course work book
This is definitely a book for those on a course rather than wanting a just good read or overview of current thought on economic strategy and modelling.
As someone on a distance learning MBA, the use of applied case studies make it very relevant. All the exercises make it easy for tutors to recommend
The CD ROM is worth the cost of the book alone

Good Book....
As I am studying a business studies degree, I found this book very useful although I am only studying economics for one semester. It covers all the basics and relates it all to the business environment. Even though it was an economics books, it was specifically written for a business student.

Excellent Book
A very good book indeed. Simple, easy to understand and straight to the point. No jargon whatsoever, has real life applications which make it very relevant.

Overall an excellent choice for people new to the area of business economics.