Product Description

This innovative approach –– blending practicality and creativity –– is now in full–color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy–to–follow style, step–by–step considerations, and a proven, universal five–phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full–color examples and updated case studies for world–class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand–identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Product Details

• Amazon Sales Rank: #270244 in Books
• Published on: 2006-04-04
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 288 pages

Review
"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)

Review
"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)

From the Back Cover
Praise for Designing Brand Identity

This is the new bible for creating the look and feel of a brand. Step by step, touchpoint by touchpoint, Wheeler shows how to turn brand strategy into a perfect customer experience.
—Marty Neumeier, author, The Brand Gap

Alina Wheeler provides a practical structure for the brand–building process, a remarkable achievement in a discipline that is notorious for being out of touch with reality.
—Al Ries, coauthor, The Origin of Brands

Wheeler has succeeded in publishing a compendium that will prove to be a valued reference book for all members of the branding team.
—Communications Arts, May/June 2004

Customer Reviews

A valuable resource for marketing managers or brand consultants
Each brand consultant has a different approach to branding and I read this book to develop an approach that worked well for my business. It's packed with carefully illustrated processes and gives a thorough grounding in what branding is and how to help a client or your own business develop a brand with the potential for success.

The case studies section gives practical examples of how the branding process can lead to successful brand development or brand relaunches.

The layout of the book makes it easy to "dip in and out", or read it in a couple of sittings. I refer to this book often in order to keep myself on track and recommend it to anyone who is thinking about developing their own brand, or developing brands for others.