Product Description

Churnmore is a satirical look at the world of brand management following the trials and tribulations of a spurious yellow fat brand. It is written in the style of a children's book and, as with all good stories, it has a moral ending: if you do what you always do, you ll get what you always get. Churnmore is a rich source of bile, irony, and cynicism. An excellent read for those already involved in the industry or those taking their first tentative steps - go forewarned.

Product Details

• Amazon Sales Rank: #562221 in Books
• Published on: 2007-03-27
• Format: Illustrated
• Binding: Hardcover
• 60 pages

About the Author
Richard Murray has worked in brand consultancy for nearly 20 years. During this time he has witnessed both the very best and the very worst of behaviours in marketing departments. His design company, Williams Murray Hamm, has twice been named design Agency of the Year by Marketing magazine, three times rated number 1 for commercial effectiveness by the DBA, and twice ranked number 1 for creativity by Design week magazine. Williams Murray Hamm attributes its success to a total rejection of marketing hype, a healthy disregard of marketing formulas, and a refusal to accept compromise.

Customer Reviews

Sad Men not Mad Men
The antithesis of aspirational.
Should be essential reading for all undergraduates considering a career in any aspect of marketing or advertising.
Could empty out all the media degree courses in one hit.
And how humbling to realise that all those long years of creating, arguing, screaming, reappraising, presenting, brainstorming, pushing the envelope, blue-skies thinking, despairing, re-presenting, condescending, patronising, begging, and grimly smiling can be reduced to such a succinct and hilarious diatribe.
Reassuring to know it wasn't just my meetings that seemed so bleak.
And doubly reassuring to know such clever, enlightened, funny and articulate people, as this author, were sharing all the pain.
Buy a copy for everyone you know.

A TRUE TASTE OF HELL
After many long, weary years as an advertising copywriter, I can vouch for the painful truths that Churmore reveals. Luckily, the book's so funny that it only hurts when I laugh.
You'll love the wicked insights into what goes on behind the scenes when an ambitious client wants to create a totally original (hah) new campaign.
Someone once described the process of client review as 'being nibbled to death by ducks'. Churnmore puts you right there at beak-level.

The Biter Bit
Hilarious. And insightful. And astute. And cruelly witty. Every Brand Manager working in a multinational should read this and weep with shame. While the rest of us on the (design, advertising, promo, DM) agency side laugh in a hollow fashion, we should take heed, because Mr Murray has skewered us all. This book now forms a key prize in the APG Brainstorming Facilitation Courses, and rightly so. It's also very beautifully designed.