Product Description

Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogues, direct mail, trade and consumer magazines, and the Internet. Features: -- Profiles of fashion industry professionals who use writing in their jobs -- Case studies illustrating effective and ineffective writing -- Exercises to help students master techniques -- Additional work for preparing a writing portfolio -- Instructor's Guide

Product Details

• Amazon Sales Rank: #183011 in Books
• Published on: 2008-03-31
• Original language: English
• Number of items: 1
• Binding: Paperback
• 624 pages

About the Author
Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.