Product Description

Now available in paperback format, No. 9 of the best-selling "Letterhead and Logo Design" series features the most creative and inspiring work in the field from well-known design leaders, new design firms, and cutting-edge artists. It includes everything identity, from logos to labels, business cards to envelopes, and the creative techniques and full-colour images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Product Details

• Amazon Sales Rank: #33546 in Books
• Published on: 2007-05-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 240 pages

About the Author
The Author Christopher Simmons, founding principal of MINE, is a designer, writer and educator. He is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco, and a frequent lecturer on design issues at colleges, universities and professional organisations. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA). He lives in San Francisco.

Customer Reviews

The latest, and freshest, in the Rockport series
Rockport Publishers continues their long-running design book series with Letterhead & Logo Design 9, this volume by Christopher Simmons and his San Francisco design firm MINE. The designs presented in the book were selected from over 3000 submissions from identity designers in 38 states and 40 countries. With a new spin on the publication series, the nearly 300 examples of logos, stationery packages, and other promotional items presented in this volume are organized by attributes, rather than the usual categorization by industry or type of client. The selection of designs exhibited was based on beauty, wit and whimsy, simplicity, subtlety, virtuosity, typography, materiality and miscellany. thoughts and provide a great deal of inspiration to any graphic designer with even the slightest interest in logo design.

Eurotrash
Well what can I say about this book, other than the fact that I was so disappointed with the contents of this. If you are a professional designer looking for contemporary graphic design brands, letterheads, then this is certainly not the book to go for. You may be fooled into thinking that it is like the other Rockport series, eg "The Best of Brochure Design: Nos. 9,8,7", which are excellent in their own right for a diverse look at brochure design throughout the world. However, "Letterhead and Logo Design" is almost reminiscent of a catalogue of cheap template logos, you know the ones you buy of the web and add your own text...yes certainly not what any well respected client would want. It also has a very North American feel to it, which may of course be of interest to you, but for most of us in Europe, it comes as a bit of disappointing look into some junior designers portfolio of coffee shop logo ideas. - Yes, utter tripe.

Instead of this book, I would recommend "Logo by Michael Evamy" which I was able to purchase this week. It lacks in colour content as the inner pages are printed in BW. But, it covers a more diverse range of brands, and identities that we all know and recognise.

My opinion - Well, I bought this about 6 months ago and I haven't looked at it once. I think that says it all

Middle of the road
I'm writing this review to counter the one star of a previous review because I think that's a little harsh.

This book isn't all that bad. It's not really something I would refer to if I wanted to see super cutting edge but there are a few nicely executed pieces of work here. I do lean more towards British/European design as I feel it has more of an edge to it and some of the stuff in this book has a very American feel to it. The blurb on the back does say that 'the latest, most innovative designs and exciting work in the field'. Nothing really wrong with that if it was purely the latest, most innovative designs but there is work in here that is definitely more traditional than contemporary, that has been done before and could almost be generic.

This book is quite useful if you want to see designs that are safe and middle of the road. Look closely and you might see that some designs have nice ideas behind them too. Having said that, you're not going to see stuff from the likes of spin or weworkforthem and I also think some of the logos could have been better examples. But then who likes everything?

I think it's definitely worth a look if your client is more likely to be a coffee shop than a sh*t hot advertising agency.