Product Description

The ability to wield typography is one of those things that is a clear indication of a talented designer. Being able to craft type well and thoughtfully takes a deep understanding of the inherent complexities and a keen eye for the minute and subtle details. This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, 1,000 Graphic Elements, the photography in this book focuses in on the typography so readers can get an up-close look at the work. 1,000 Type Treatments showcases an array of fonts in a catalogue-like format, making it easy for the working designer to practically shop for ideas. The book is organised by style so if a designer has a traditional, elegant, or edgy piece, they can go directly to that section of the book, where they will find a wide collection of fresh ideas in the style they are seeking. Also included is a directory of font foundries and suppliers, providing busy designers with a quick reference guide to where they can find the fonts that pique their interest.

Product Details

• Amazon Sales Rank: #40485 in Books
• Published on: 2008-09-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 440 pages

About the Author
Wilson Harvey is a London-based integrated design and marketing agency with a focus on producing high-end communications for a wide range of clients. Wilson Harvey has designed more than 500 books for a variety of publishers, and is the author/designer of The Best of Brochure Design 7 and 1,000 Graphic Elements.

Customer Reviews

Wow! I love this book
OK, so I may be sad that I can get so over-excited by a book jam-packed full of typo treatments but it's true. I'm a designer, I need constant stimulation and inspiration and this, the latest in the series of 1,000 (Graphic Elements and I think Greetings before it), hits the spot. My girlfriend, who isn't a designer or anything like (she works for the local council!), even likes dipping into it but she doesn't know why! It's a must-have for the designer's desk.

All just soulless style :(
No analysis of why any of the type was selected. This book is just anything that plays with type; most of it I have to say is poor. Looks more to me like just get a lot of `nice' and trendy images of type, don't think what they are for, if they work. It's the sort of book you pick up and flick through. If like me you bough it, you think what a waste of money, printing and paper. I'm tired of this kind of book that one learns nothing from; it's just sickly sweet candy for the eyes.

A missed opportunity
I agree to a certain extent with the last review, but have a strong gripe of my own. I bought this book for a quick reference to show me how combinations of fonts work. I wanted something inspiring that's super quick to use, as a well designed object should be.

My major gripe with this book is that you have to refer to an index at the back to see what fonts are used for any given design ~ this is very frustrating. I think it really is a missed opportunity because there is a huge area of blank (wasted) space on each page where that all important information should be. Instead of using this space, the author will have you flipping from the page with the design you're interested in to the back of the book to find out which design agency did the work then you have to find the design number under their listing just to find out which fonts are used! A total waste of time and a very good example of bad design!

This one's going back to Amazon.