Product Description

Corporate identity is required by almost all organizations, from small businesses to charities and educational institutions. This practical guide combines advice on researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business card - with a survey of the most successful identities from around the world. Complete with an examination of related issues such as trade mark legislation, the text is for designers and marketing/brand managers.

Product Details

• Amazon Sales Rank: #648623 in Books
• Published on: 2003-01-24
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 160 pages

About the Author
Charlotte Rivers is a freelance journalist specialising in design and was previously deputy editor of Graphics International.

Customer Reviews

great to either study or dip in and out of
The focus of this book is mainly on business stationary - the application of a logo/identiy over business cards, letterheads etc, even livery in one case.

the book is full of examples and colour pictures as you would expect from a rotovision book. the layout works out at one business/identity to a double page spread mainly, while some case studies are given a series of pages such as the branding for the glasgow school of art. other examples include the stationary for design agency 'airside' who designed the lemonjelly album covers. other examples are found from the UK and worldwide and all of a high standard ranging from small to large businesses, all with creative ideas for an identity.

the written content is also very good, this could have been expanded on a little but then the pictures do most of the job anyway. you are basicly given the brief for each project and then a small write up on the solution to the brief. the depth of the written content varies from case study to case study - all very informative. the book itself is of very good quality, a good paper stock, and well laid out. i can't find fault with this book, top marks!