Product Description

Explores the creative and technical process behind a range of international branding projects. Covering brand identity, development, extension and onscreen treatment, these highly original and innovative solutions to challenging briefs set by clients.

Product Details

• Amazon Sales Rank: #252134 in Books
• Published on: 2005-01-28
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

About the Author
Mono is a design and art direction practice based in London. The partners are Gavin Ambrose, Chris Kelly and Matt Lumby. Gavin and Chris are Visiting Lecturers at the UK’s London College of Printing, and have also authored Digital Lab: Advertising for RotoVision.

Customer Reviews

Fascinating insight into the development of the top brands!
As a professional working in this field, I found it fascinating to gain an insight into how top branding consultants approached their projects, and a 'look-behind the scenes' of how top brands have come into existence. The book really works because we get to see how the brands developed through the design process and how the brand designers approached the various briefs and tasks. 'Branding' is a piece of design in its own right, and packed full of gorgeous graphics, typography and logos. A must for everyone involved in this industry, and offering a lot more than your typical art & design 'coffee-table book'!