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Digital Marketing Books
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 MinutesUltimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall
Buy new: £8.74 / Used from: £8.00
Google PPC Guide
Social Media Marketing: An Hour a DaySocial Media Marketing: An Hour a Day by Dave Evans
Buy new: £11.24 / Used from: £10.02
Comprehensive coverage of social media (web 2) marketing
Killer Web Content: Make the Sale, Deliver the Service, Build the BrandKiller Web Content: Make the Sale, Deliver the Service, Build the Brand by Gerry McGovern
Buy new: £9.91 / Used from: £7.13
Very good and simple guide to online copy
Don't Make Me Think!: A Common Sense Approach to Web UsabilityDon't Make Me Think!: A Common Sense Approach to Web Usability by Steve Krug
Buy new: £12.46 / Used from: £9.90
The best book on usability
The Design of Sites: Patterns for Creating Winning WebsitesThe Design of Sites: Patterns for Creating Winning Websites by Douglas K. van Duyne
Buy new: £26.05 / Used from: £17.86
Lots of examples of how to solve web page design issues
Search Engine Optimization for DummiesSearch Engine Optimization for Dummies by Peter Kent
Buy new: £11.97 / Used from: £10.05
An excellent dummies book on SEO and how to do it ethically