Product Description

A woman loses her phone, and recruits an army of volunteers to get it back. A dissatisfied airline passenger spawns a movement with her weblog. Citizens with camera-phones are more effective than photojournalists at documenting the London Transport bombings. The world's largest encyclopaedia is created by unmanaged participants. A handful of kids in Belarus create a political protest the state is powerless to stop. Everywhere you look, groups of people are coming together to share with one another, work together, or take some kind of public action.For the first time in history, we have tools that truly allow for this. In the same way the printing press amplified the individual mind and the telephone amplified two-way conversation, now a host of new tools, from instant messages and mobile phones to weblogs and wikis, amplify group communication. And because we are natively good at working in groups, this amplification of group effort will change more than business models: it will change society.

Product Details

• Amazon Sales Rank: #761170 in Books
• Published on: 2008-02-28
• Original language: English
• Number of items: 1
• Dimensions: 1.13" h x 5.97" w x 8.35" l, 1.01 pounds
• Binding: Hardcover
• 336 pages

Review
Clay has long been one of my favorite thinkers on all things Internet – not only is he smart and articulate, but he's one of those people who is able to crystallize the half-formed ideas that I've been trying to piece together into glittering, brilliant insights that make me think, yes, of course, that's how it all works (Cory Doctorow, Co-Editor Of Boing Boing And Author Of Overclocked: Stories of the Future Present )



In story after story, Clay masterfully makes the connections as to why business, society and our lives continue to be transformed by a world of net-enabled social tools. His pattern-matching skills are second to none (Ray Ozzie, Microsoft Chief Software Architect )

Chris Anderson, editor-in-chief of Wired Magazine and author of The Long Tail
'delightfully readable ...Highly recommended'

Chris Anderson, author of The Long Tail
'How do trends emerge and opinions form? This delightfully readable book will change the way you think. Highly recommended'