Product Description

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what′s new in Google Analytics 2.0, such as cross–segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal–setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e–commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google′s dime.

Product Details

• Amazon Sales Rank: #286653 in Books
• Published on: 2007-09-04
• Original language: English
• Number of items: 1
• Binding: Paperback
• 344 pages

From the Back Cover
Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use.

If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn′t, don′t worry; there′s an overview here, too.) This edition shows you what′s new in version 2.0, helping you uncover specific details and use them like never before.

• Master basic analytics and Web statistics concepts

• Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal–setting

• Learn about new features that enhance analysis, including cross–segment reporting and drilldown content

• Take control of Google Analytics with customizable dashboards and date ranges

• Examine every aspect of the available reports, including visitors, traffic sources, content, and goals

• Discover the specific reports suited for e–commerce sites and how to use them

• Maximize the integration of Google Analytics with Google AdWords

• Boost your use of Regular Expressions, write your own filters, and quantify your goals

About the Author
Jerri L. Ledford is a freelance business technology writer with more than 700 articles, news stories, profiles, and reports to her credit. Her work has appeared in Information Security Magazine, IT Manager′s Journal, Network World, CRM Magazine, and many others.

Mary E. Tyler is a contributing editor at OSTG/NewsForge, the world′s largest source of daily Linux coverage. She′s a former software and Web developer who specializes in Open Source, enterprise software, intellectual property, and anything Macintosh.

Customer Reviews

Promise a lot but...
I had pretty high expectations for this book after reading the synopsis on Amazon. It promises a lot, however it reads more like a user manual to Google analytics rather than delivering useful insight. Parts of it is very heavy to read and the language is very boring and manual like. Did not feel it brought much new knowledge and tips to the table.

Nothing here that isn't within the Google online help
I never normally write reviews but I found this book very poor and felt compelled to warn others. I was hoping for inspiring, practical examples, tips and ideas of ways to use Google Analytics in order to analyse and improve the performance of my websites but there really wasn't anything in the book that isn't already available in a better and more readable form on the Google Analytics online help. The book really is nothing more than a dry, non practical manual.

Excellent Resource
This has been the standard book I issue to all delegates on my Google Analytics Training Courses. I look forward to a 3.0 version in the near future once Google has rolled out all the changes that are currently in beta testing.