Product Description

Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up–to–date and easy–to–follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to succeed.

Product Details

• Amazon Sales Rank: #23190 in Books
• Published on: 2007-03-30
• Original language: English
• Binding: Paperback
• 384 pages

From the Back Cover
Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up–to–date guide covers all the essentials you need to know to set up a Web site and start trading quickly and profitably. With strategies to help you identify your market, design your Web site, use new technology, trade securely, and stay ahead of the competition, this book is just what you need to succeed.

About the Author
Dan Matthews is Group Online Editor of Caspian Publishing, which produces magazines, Web sites, and events for an audience of UK entrepreneurs.

Greg Holden is the author of over 25 books including eBay PowerUser′s Bible.

Customer Reviews

Good Starter
I bought this book and was only slighlty hesitant about labelling myself a dummy. The book is infact not just for people with no experience, I have already created my own website before and was looking at a more general book that could tell me the legal and financial aspects of running an e-business, and this book did just that.

The book doesnt offer much in the way of programming for your website and merely gives you ideas on this front and advice on which programming suite to use. The book however I found to be a brilliant source of the 'important' information. It tells you how to get your website registered with a host, sort through the legal stuff such as trademarking, set up a payment system and create a merchant account. Absolutely fantastic. This was for myself just what I needed and having read the book skimming through it in a day I now feel confident that I could put my business online.

This is a cost effective must have for anybody thinking of setting up a business online or doing general research into what it would require to do so, whats more its right up to date and the websites the book refers you to are very useful and often essential for creating your website. Definitely not for dummies as if your smart enough to buy this book you'll be well on your way.

Good at the time
Pure and simply it's a bit out dated to be honest, especially with Google so recently changing the algorithms they use which basically determine your success online.

OK but not that good
Rather basic and jumps around in that it does not really get to grips with the basic technology and fails to deal with the incredible level of competition on the web. Have on the shelf but never finished reading it!