Product Description

Praise for EMAIL MARKETING by the NUM8ERS

"At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award–winning blog ′Email Marketing Best Practices,′ clearly explains how to make your campaigns perform measurably better. The secret′s in your test results."
—Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you′ll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott′s wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
—Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one–to–one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
—Scott Maxwell, founder, OpenView Venture Partners

Product Details

• Amazon Sales Rank: #309955 in Books
• Published on: 2007-05-18
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 304 pages

Review
"I would challenge anyone...not to gain something from reading this book."  (Marketing Direct, January 2008)

Review
"I would challenge anyone...not to gain something from reading this book."  (Marketing Direct, January 2008)

“The advice is practical and the case studies allow you to really understand where success can be achieved”.B2B Marketing May 2008

From the Inside Flap

Marketers, it′s time to let go. Say goodbye to short–term customer relationships, intangibles, and opinions. You can′t trust your gut or rely on intuition anymore. The new era of marketing is here; and it′s based on data, analysis, and what people actually do rather than what they say.

Email Marketing by the Numbers applies such modern marketing principles to the world′s greatest marketing tool—permission email. Email marketing expert Chris Baggott reveals what works, what doesn′t, and how to leverage the power of email to accomplish all of your goals.

Are you ready to create better relationships with your customers and prospects? Are you ready to take advantage of email′s affordability, interactivity, and targeting capabilities? Whether you work for a mom–and–pop shop or a megacorporation, the tactics here will take your email marketing program to a higher level. Baggott explains how to:

• Speak to your audience as individuals

• Spark and maintain subscriber engagement

• Build a database of quality addresses

• Segment an audience based on data

• Find and create relevant content

• Combine email with viral and word–of–mouth marketing strategies

• Use surveys, forms, and other feedback tools

• Keep your email program legitimate and spam–free

With case studies, proven tactics, and additional secrets from more than twenty professional marketers from around the world, Email Marketing by the Numbers is the perfect marketing guide for any organization.

Customer Reviews

A must for all!
I have always admired the books on Email Marketing. They seem to appeal to your attention as if saying, "Take me and get rich!" I have read about 14-15 books of that kind and liked all of them. They are strong, masterfully written and highly inspiring. During the first week after the reading, I constantly search for a chance to start my email marketing biz. Fortunately, I have other interesting jobs to do, so it's not easy to start the first base.
I am always personal about the books I review, but I guess it's the best approach. The book is a must for those who search for new ideas in marketing and new opportunities in business. This kind of books is all similar. However, this one seems to maintain the reputation of John Wiley & Sons publishers and is extremely professional!

Handy guide to e-mail marketing
E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, who brings to the table years of experience both in marketing and with e-mail software. Writing with Ali Sales, he provides a solid presentation of the topic and plenty of real-world examples showing how companies have used industry-tested e-mail techniques to attract and retain clients. This guide includes input from other e-mail experts and users, offering readers a variety of helpful opinions and handy pointers for measuring the success of an e-mail campaign by looking at the numbers. getAbstract recommends this eminently practical, direct book to anyone looking to find more effective ways to influence buyers.