Product Details

• Amazon Sales Rank: #68287 in Books
• Published on: 1974-01-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 206 pages

Customer Reviews

Operational Art
Donis A. Dondis offers an objective and highly applied approach to visual concepts with an emphasis on two-dimensional visual communication. A major feature of the book are thoughtful applied exercises at the end of each chapter. Some of the exercises are dated as far as technology is concerned, and are probably more easily approached using more modern technologies. For example, some exercises using a film camera can be updated to use a digital camera or scanner and image-editing software. Otherwise, Dondis' approach is as fresh today as when the book was first written. By working through the exercises, a person can get a hands-on experience and understanding of the concepts presented. This and the thoughtfulness with which the concepts are organized make the book useful for anyone with an interest in visual communication...

Brilliant and Insightful
This book is an impressive summary of all aspects of visual literacy. It is not a glitzy, flash, arty book, but rather a book for people serious about understanding visual literacy.