Product Description

Written by the founders of the Motley Fool US, "Rule Breakers, Rule Makers" contains two investment approaches. Rule Breakers are companies which take their businesses by storm, breaking all the industry conventions and changing the rules of the game. Recent Rule Breakers include America Online or amazon.com; Rule Makers are companies which offer the opportunity to make huge amounts of money over time. These include Coco-Cola, General Electric, Microsoft and Gap. The Gardner brothers apply these approaches to their own market-crushing portfolios which they manage publically on their Web site. The book includes an opening chapter by Chief European Fool David Berger which explains exactly how to apply the book's approach to British shares, and how to invest in the USA.

Product Details

• Amazon Sales Rank: #487354 in Books
• Published on: 2000-09-22
• Original language: English
• Binding: Paperback
• 323 pages

Amazon.co.uk Review
For the past eight years, stock markets worldwide have been on a bull run the likes of which few have ever seen, making and breaking records almost every quarter. And for the last four of those years, David and Tom Gardner's self-described market-crushing stock portfolios have made the markets' own incredible performance pale by comparison. In The Motley Fool's Rule Breakers, Rule Makers, the brothers reveal the methodology behind their stock-picking success, which is impressive. The Rule Breaker Portfolio (formerly known as the Fool Portfolio on their Web site) has risen some 650 per cent since its inception in 1994, thanks to stocks such as America Online, McAfee, and Wal-Mart, while the Rule Maker Portfolio (formerly known as the Cash King Portfolio) has risen 440 per cent on the back of investments in Microsoft, Cisco Systems, and Intel. Fans of the Motley Fool, who with luck have prospered from the Gardners' timely advice, will no doubt love Rule Breakers, Rule Makers. The book is written in their usual humorous and self-congratulatory style--not only educational, but often aimed at making the pros wince, as they should. If you're new to the Motley Fool or to stock picking in general, you may also do well to consider one of their other books--perhaps The Motley Fool UK Investment Guide or How to Invest When You Don't Have Any Money. --Harry C. Edwards

Customer Reviews

This will make you think about companies in a new light
I bought this book about a week ago and have read a chapter or two at every spare opportunity.

I have many, many market books but this is the first one that considers some of the qualitative aspects of investing rather than the quantitative. What is more, they do so in a lucid, clear and exceptionally well written way that makes it easy to understand just what kinds of companies might qualify as rule breakers or rule makers.

Thankfully, there wasn't too much time spent with their idiosyncratic Fool (big F) fool (little f) phrases which I think improved things alot.

I would heartily recommend this book to anyone that has got beyond the eeny-meeny-miny-mo route of investing and wants to obtain a deeper understanding of the elements that distinguish great investments from mediocre ones.

Buy it now!