Product Description

Following the huge success of the first series on BBC2, "The Apprentice" will accompany the 2nd series planned for February 2006. Sir Alan Sugar is back with a new set of hopeful candidates battling it out to become his next apprentice. "The Apprentice" will be a fully updated version of the original "Apprentice" book, which has sold over 36,000 copies so far. With a brand new section, the book will catch up with the apprentices from the first series, assessing - with the benefit of hindsight - what they learnt from their experiences, as well as filling us in on Tim's progress working with Sir Alan. We will also be introduced to the new candidates from the second series. Packed with case studies, Sir Alan's own business tips and user-friendly practical advice to becoming an entrepreneur, this book is an essential for budding-entrepreneurs and fans of the hit series.

Product Details

• Amazon Sales Rank: #222407 in Books
• Published on: 2006-02-16
• Original language: English
• Binding: Paperback
• 224 pages

Customer Reviews

A quick read
For anyone who watches the BBC show, this is a good companion to have as it puts flesh on the bones of the TV series. For anyone who hasn't seen the show it is still a good read. There is anything particularly new in the business principles presented but what is refreshing is the way that Sir Alan Sugar presents the information. It is direct and to the point. There is no fluff. Many business books are a chore to read. This book has practical information presented in bite sized pieces which are very easy to digest.

I've given the book 4 stars, with 1 star taken away for quite a number of typographical errors scattered throughout. It's obvious the book was hurried out to coincide with the beginning of the TV show.

Great if you're a fan of the series...
If you read the previous book from The Apprentice, then the initial thing you'll notice about this one is that it is very similar for the first section of the book.

The opinions and thoughts of Sir Alan have basically been copied from the original book to this one, with a few tweaks here and there.

For me this was fine as I am a big fan of the series, and also find that if I read things a few times over I take them in better.

The main difference with this book is the review of the tasks from the last series. Sir Alan gives his thoughts on the outcome from each task, and expresses his opinions on various aspects of each task. There is also an overview of the candidates from the new series.

If like me you love 'The Apprentice', and you are happy to read the same thing again, this book is for you. If however you are looking for some brand new advice and new detail of personal experience from Sir Alan, there really isn't much in here so it might be what you want.

this book is wonderful
the book encapulates how alan sugar set up and launched his buisness from scracth and it explores the ways you could run yours. I found the book awe-inspiring. it gave me certain pointers about running a business that i had never heard of berfore but they work wonders in the company i own & run from my home office. GET THIS BOOK JUST FOR THE SIMPLE FACT THAT IT IS A INSPIRING READ AND IF YOU WANT TO RUN YOUR OWN BUSINESS SIR ALAN IS THE PERSON TO GIVE YOU POINTERS ON THIS