 | Getting Everything You Can Out Of All You've Got: 21 Ways You Can Out-think, Out-perform and Out-earn the Competition by Jay Abraham
Buy new: £11.01 / Used from: £7.19 A great introduction to proper direct response marketing by the world's top direct marketing guru - put it this way he commands $5,000 per hour fees.
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 | How to Out-sell, Out-market, Out-promote, Out-advertise, Everyone Else You Compete Against, Before They Even Know What Hit Them by Paul Gorman
Buy used from: £49.99 A British take on Direct response marketing, including some great Ads for Tas Books
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 | The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less by Mark Joyner
Buy new: £9.09 / Used from: £6.51 Great for helping you decide on crafting your Offer for your market,
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 | How to Win Friends and Influence People by Dale Carnegie
Buy used from: £3.99 A must read to understand how relationships need to work at work and home
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 | Think and Grow Rich by Napoleon Hill
Buy used from: £0.01 The classic book - Napoleon Hill's life work. Does it work? You bet, people like Jay Abraham have read it cover to cover several times and still read it. What better endorsement do you need?
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 | The Richest Man in Babylon by George S. Clason
Buy new: £3.45 / Used from: £0.66 This book is well crafted and tells a story whilst educating you to become wealthy.
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 | Influence: Science and Practice (International Edition) by Cialdini
Buy used from: £9.25 This is a must read for anyone who wants to market and sell to anyone. It explains physical and psychological principals with examples from real life that can help you when crafting your sales letters
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 | Scientific Advertising by Claude Hopkins
One of the giants whose direct marketing shoulders we sit on. The words he wrote are still fresh and applicable today.
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 | The Deming Management Method by Mary Walton
Buy new: £7.76 / Used from: £5.34 Easy to understand and apply the principles behind the late Dr Demings life work in showing how quality can boost profits, staff retention and simply make for a better life for all in the business
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 | Getting Things Done: How to Achieve Stress-free Productivity by David Allen
Buy new: £7.73 / Used from: £5.80 This is getting organised in a way that anyone can understand and apply. More importantly can continue to apply after the book has been put down.
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 | Presenting Magically: Transforming Your Stage Presence With NLP by David Shephard
Buy new: £18.25 / Used from: £16.00 Some great points on relaxing you and getting you prepared. Then really spelling out how to perform at your peak on stage.
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 | Making It Happen: Reflections on Leadership by Sir John Harvey-Jones
Buy used from: £4.99 The legendary UK BBC Troubleshooter. His approach shows exactly how consultants can really help business. Rather than just asking for their watch and telling them the time!
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