37LF7700
Everyone deserves brilliant TV. The LG LF7700 Series has built-in Freesat HD proviidinga digital satellite TV service brought to you by the BBC and ITV built into the TV. You will be entertained with over 140 TV and radio channels, and treated to HD for free - What's more, there's no contract and no monthly bills to pay. The good news is that if you already have a working dish and connecting cable, you could be halfway there. As freesat is available to almost every home in the UK, everyone can now enjoy subscription-free digital TV with free HD programmes - bringing great entertainment into your home, wherever you live.

Freeview/Digital
With LG, you’ll be ready for the digital switchover. By 2012, all areas of the UK will receive TV in digital as opposed to analogue. Freeview is a subscription free service which brings up to 48 digital TV channels including ITV2, E4, BBC3 and Film4, plus 24 digital radio stations, no contract and no satellite dish.

To check if you can receive Freeview in your area, text your postcode followed by your house number or name to 83331* or visit www.freeview.co.uk

LG TV Intelligent Sensor Technology built-in. View Larger

Intelligent Sensor
Intelligent Sensor optimises the brightness, sharpness, colour and contrast of the picture within your viewing environment. This helps to protect against eyestrain, and the TV will use up to 69.5% less power (TUV tested).

HD Ready 1080p
LG HD Ready 1080p (Full HD) provides 1920 x 1080p picture resolution Delivering incredible picture clarity and vibrant colours. This results in up to 5 times the picture clarity and detail in comparison to standard definition. 1080p television is the only way to fully experience the true potential of high definition gaming and Blu-ray, taking you even closer to the action.

Freesat HD
Freesat brings you over 140 great digital TV and radio channels. Favourites like BBC Three, BBC Four, ITV2, ITV3, More 4 and Film Four are all yours, with no contract and no monthly bills. Plus freesat offers up to 70 hours a week of HD from the BBC and ITV at no extra cost.

Invisible Speaker
The front bezel works as a speaker, replacing the normal speaker grill. With the Invisible Speaker System, the speakers are embedded in strategic spots underneath and around the front bezel. They enhance the audio by increasing the ‘sweet spot’ to give a wider and richer sound field. This speaker system provides a clean and fashionable design compared with traditional side or bottom speaker designs.

x3 HDMI
Connect your games console, blu-ray player or home cinema system through the 3 HDMI (High Definition Multimedia Interface) ports for a true High Definition multimedia experience.

USB
The USB 2.0 feature allows you to connect a USB mass storage device to your LG product in order to play audio (MP3) files and display JPEG images.

AV Mode
LG TVs have three special modes (Cinema, Sport and Game modes) for enhanced picture and audio quality. These are easily accessible using the AV MODE hot key on the remote control. Cinema Mode - Watch movies with vivid colour, smoother motion and cinematic sound effect. Sport Mode – Takes you closer to the action by emphasising the main colours and reducing motion blur. Game Mode – Optimises the TV for computer and / or games console for a more dynamic gaming experience.

Energy Saving Recommended
LG TVs help you save money and the environment. An Energy Saving Recommended Integrated Digital Television (IDTV) can save around £7 a year and 20 kilograms of CO2 each year compared to a similar TV and set top box; they are amongst the most efficient in their class. There are over 16 million terrestrial digital TV receivers in the UK, and if these were upgraded to IDTVs it would save around £112 million in energy bills.

With energy-saving features such as ‘Video Mute’, mechanical power-off switch and ‘Intelligent Sensor’, LG has one of the largest ranges of TVs registered to the Energy Saving Trust’s Energy Saving Recommended scheme. To gain entry to the Energy Saving Recommended scheme products have to meet strict criteria to ensure that they are amongst the most efficient in the market place. Check www.est.org.uk for more information.