Product Description

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

Product Details

• Amazon Sales Rank: #87004 in Books
• Published on: 2008-01-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 462 pages

Customer Reviews

Its a starter on your International Strategy!
This book it's about the basics of International Marketing, the several stages covered with good examples that go along... It's the adapted book from many Business Schools, and a valuable guide to any professional. Issues go from Analysis, Development and Implementation.