Product Description

Betfair is the world’s leading online betting exchange. Launched in 2000, its annual revenues reached £145m in 2006. In the last year, Betfair has more than doubled its number of registered users. Since the first edition of the book was published, the total number of Betfair websites has risen to 18, and an Australian exchange has launched. The services Betfair offer have also expanded, including a telephone betting operation and new games including poker, blackjack and baccarat.

This is the definitive insider’s guide to playing – and winning – on Betfair. Written by Betfair insiders it gives you the full picture of how Betfair works; it explains the terms and jargon, helps you get started on the site, introduces every type of play – including poker and the Betfair Casino – and offers tips and insider know–how that both newcomers seasoned Betfair punters can use to maximise returns.

Product Details

• Amazon Sales Rank: #78123 in Books
• Published on: 2008-03-07
• Original language: English
• Binding: Paperback
• 210 pages

From the Back Cover
Includes tips on playing poker and other games in the Betfair Casino

The definitive guide to playing on Betfair.com

Written by Betfair insiders, this handy book explains how to get started and start winning on the site. It offers tips and insider know–how that both newcomers and seasoned Betfair punters can use to maximise returns.

Discover how to:

• Manage your account

• Back or lay a bet

• Choose your own odds

• Bet while a game is in play

• Get serious and make a profession of it

About the Author
Alex Gowar is the Head of Brand Marketing at Betfair. A punter for 15 years, he joined Betfair in 2002 when it employed about 100 people and has watched in amazement as it has grown into a global business employing well over a thousand people. During that time he has written and produced more ads, emails, websites, and TV commercials than he dares remember.

Jack Houghton was the Head of Horseracing Communications at Betfair. He has been a life–long punter and jumped at the chance to work at Betfair when offered a job there in 2004. In 2007, he left the business to follow his dream of training racehorses full–time. He also works as a freelance journalist, writing about horseracing and betting. He won the Martin Wills Award for racing journalism in 2002.

Customer Reviews

The title sucked me in!
"Winning on Betfair" - I stupidly thought that the title would be apt and expected to learn advanced techniques to trading and arbitration, instead i am given a synopsis of these forms of betting.

I got through the book in less than an hour feeling totally disappointed. The majority of the book I was able to skip, since basically for half the book it showed you how to setup an account, log on and deposit money into betfair.

From the product description

"offers tips and insider knowhow that both newcomers seasoned Betfair punters can use to maximise returns."

Give me a break please.

If you have used betfair for more than two minutes don't buy this book. However if you have never seen betfair and wish to learn how to create an account, deposit money and back a horse then this book is great for you, however surely a simle phonecall to cust services would sort that out for you.

Betting on Betfair
If you have even a passing interest in Betfair then this is the book for you! It won't tell a seasoned Betting Exchange pro much that they didn't already know but as an introductory guide to the opportunities available on the betting website it is invaluable.

Whilst the first half of the book tells the reader little that they cannot pick up for free in the help files of the Betfair website the second half is another matter. Indeed, from a seasoned Betfair trader's point of view the real meat in this book is contained in the final two sections through which the author, Jack Houghton, steers the reader through the wealth of opportunites available to anyone interested in making a full time living from the website.

'Winning on BetFair' is a good book - a little short perhaps, but nevertheless I'd recommend it, if only for its great anecdotal stories, hints/tips and the section 'Diary of a Pro Punter' which outlines the typical daily routine of a professional trader.

There is a lot more to Betfair than simply backing and laying horse or football teams and this book acts as a good taster to its wealth of content and gambling opportunity.

Good LITTLE book
I agree with the other reviewers on the value of this book for beginners. But be warned, it is in the small Dummies format. Explanations are brief. Illustrations of screens are really too small to be helpful. I would have preferred the larger format with larger pictures, more in-depth explanations and more material on the subject. It's just too small and brief.