Product Description

Why do many companies find it so hard to escape the pull of the past? Why do many individuals keep resorting to learned behaviour, the habits and ideas that may have brought them success in the past, but which will leave them adrift in the fast–moving currents of the new economy? What is the spell that keeps them so immobilised? It′s the Voodoo...
And what is the magic that can release us all – organisations and individuals, leaders and the led, employees and free agents, parents and children and candlestick makers – into a world of power, creativity, connection and achievement? It′s also the Voodoo...
The power comes from knowing the difference...
VOODOO is suspicious of the neat and tidy answer
VOODOO inhabits the dreamworld
VOODOO asks: Why clarify the contradictions?
VOODOO asks: Are you thrilling yourself today?
VOODOO asks: Why predict the future when you can make it?
VOODOO says: Write your own most compelling story about you
VOODOO is not in the cornflakes
VOODOO asks: When was your last life–changing moment?
VOODOOcelebrates
VOODOO is not found in the kitchen at parties
VOODOO values the vibe
VOODOO asks: In what ways should you be fearful of yourself?
VOODOO connects to a powerful future
VOODOO says: If you are failing – fail fast
VOODOO catches you doing things right
VOODOO finishes off your sentences
VOODOO practitioners punch way above their weight
VOODOO is the goal scorer never the goalkeeper
VOODOO is more than mere magic, it′s your magic

Product Details

• Amazon Sales Rank: #115821 in Books
• Published on: 2001-04-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Review
"destined to become a classic ′visioneering′ manual" (New Media Creative, July 2001)

"Corporate Voodoo is natural, instinctual, risky and thrilling – and like all good magic, it′s scary too." (Sales Director, August 2001)

"a thought provoking series of connected themes and exemplars..." (Manager, November/December 2001)

"... give food for thought for the business soul." (Accountancy Age, 21 March 2002)

"...An evocative book that draws inspiration from an array of sources.." (Mind Your Own Business, March 2002)

Review
"destined to become a classic ′visioneering′ manual"
(New Media Creative, July 2001)

"Corporate Voodoo is natural, instinctual, risky and thrilling – and like all good magic, it′s scary too."
(Sales Director, August 2001)

"a thought provoking series of connected themes and exemplars..."
(Manager, November/December 2001)

"... give food for thought for the business soul." (Accountancy Age, 21 March 2002)

"...An evocative book that draws inspiration from an array of sources.." (Mind Your Own Business, March 2002)

Manager, November/December 2001
"a thought provoking series of connected themes and exemplars..."

Customer Reviews

Too much voodoo not enough substance
Entertaining but a bit glib and not really that useful. If you're looking for something to read on the train and not looking to engage your brain this could be the book for you. If you're looking for something that really does tackle the key principles of business I'd suggest you try one of the many genuine contenters in this area.

This transforms the business book market
Not only is this a fascinating read - giving a delightful insight into the world of voodoo and black magic, but it also encourages lateral thinking, independence of mind and true creativity. The way in which the dark world of voodoo is interlaced with the modern ties of corporations and big businesses is both refreshing and informative. The fact that the book gave no sets of rules and no strict dictum to follow was in keeping with its theme of individual intelligence. I disagree with other reviewers on this page that the book should have been cluttered with complex management theories and lists of things to do. I urge everyone to read this, think about it and think about the life they are living.

Poor and outdated
A waste of my money. I bought this on recommendations and then found it was praising companies that are failing and criticising companies that are rebounding. Lots of silly filler - but no meat.