 | The Business of Brands by Jon Miller
Buy new: £12.49 / Used from: £8.51 The best CEOs understand that business strategy and brand strategy are the same thing. This is a great book on driving business value through the brand companies that take this seriously will have a
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 | Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
Buy new: £13.89 / Used from: £11.50 Simple yet brilliant whats the difference between good companies and great ones?
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 | Marketing as Strategy: Understanding The CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar
Buy new: £14.47 / Used from: £2.22 A good companion to the Business of Brands, above, but not quite as insightful or thorough
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 | Leading Change by John P Kotter
Buy new: £11.80 / Used from: £9.25 Classic, case-based guide to organizational change.
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 | The Welch Way: 24 Lessons from the World's Greatest CEO (McGraw-Hill Professional Education Series) by Jeffrey A. Krames
Buy new: £3.50 / Used from: £0.52 The best of many books on the CEOs CEO.
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 | Boo Hoo: A Dot Com Story by Ernst Malmsten
Buy new: £6.73 / Used from: £0.01 Hilarious and highly readable account of the greatest dotcom f*ck-up of them all
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 | Funky Business (Financial Times Series) by Kjell Nordstrom
Buy used from: £0.15 Upbeat (slightly wacky) and thought-provoking look at the challenges facing business in an over-supplied world
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 | Monkey Business: Swinging Through the Wall Street Jungle by John Rolfe
Buy new: £9.45 / Used from: £7.57 Most CEOs need to deal with investment bankers at some point this book is a hilarious insight into their world
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 | The Magic of Thinking Big by David J. Schwartz
Buy used from: £0.27 If youre brash and unashamedly ambitious, you probably need to read this book. If youre not, you probably need to read this book.
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 | The Hungry Spirit: Beyond Capitalism - A Quest for Purpose in the Modern World by Charles B. Handy
Buy new: £5.98 / Used from: £0.01 Whats the point of it all? The most effective leaders have passionate answers to this question this book is real philosophy for business
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