The Engaging Brand - Suggested Reading
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Business Books
Sun Tzu and the Art of Business: Six Strategic Principles for Managers
by
Mark McNeilly
Buy new: £9.46 / Used from: £4.50
The Next Global Stage: The Challenges and Opportunities in Our Borderless World
by
Kenichi Ohmae
Buy new: £13.94 / Used from: £15.82
The World is Flat: The Globalized World in the Twenty-first Century
by
Thomas Friedman
Buy used from: £2.02
The power and development of the offshore concept
Supermarket Wars: Global Strategies for Food Retailers
by
Geoffrey Randall
Buy new: £28.35 / Used from: £2.94
"Must Read" for Retailers
Bangalore Tiger: How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition
by
Steve Hamm
Buy new: £13.59 / Used from: £3.25
Off-Shore Model
Leading Change
by
John P Kotter
Buy new: £10.79 / Used from: £4.35
Change Management
Advanced Project Portfolio Management and the PMO: Multiplying ROI at Warp Speed
by
Gerald Kendall
Buy new: £44.64 / Used from: £46.68
PMO concept
Business Process Outsourcing [BPO]: Concepts, Current Trends, Management, Future Challenges
by
S. Nakkiran
Buy new: £31.34 / Used from: £24.73
Business Process Outsourcing: The future of services...
The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
by
Clotaire Rapaille
Buy used from: £12.53
Because the world is globalized
The McKinsey Mind - Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm
by
Ethan M. Rasiel
Buy new: £12.07 / Used from: £8.00
Interesting point of view
Retailing in the 21st Century: Current and Future Trends
Buy used from: £107.62
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Peter Coffee's Favourites from his keynote at Agile 2006
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