Listmania!
Brand Champions
Brand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your BusinessBrand from the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business by Libby Sartain
Buy new: £14.99 / Used from: £10.87
An Early foundation piece focused on employees and very welcome.
Brand EngagementBrand Engagement by Ian P. Buckingham
Buy new: £23.25 / Used from: £10.99
A blend of all the best Brand ingredients and a cracking read to boot!
Brand Manners: How to Create the Self-confident Organisation to Live the BrandBrand Manners: How to Create the Self-confident Organisation to Live the Brand by Hamish Pringle
Buy used from: £1.47
Takes some reading but packed with insights including great Tesco/Leahy case study
The Employer Brand ®: Bringing the Best of Brand Management to People at WorkThe Employer Brand ®: Bringing the Best of Brand Management to People at Work by Simon Barrow
Buy new: £18.37 / Used from: £14.95
The origins of one of the pivotal concepts in HR and Brand strategy
Wally Olins. On B®and.Wally Olins. On B®and. by Wally Olins
Buy new: £6.90 / Used from: £5.48
Need External Brand 101? Read this, penned by a living legend!
Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your CustomersLight Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers by Susan M. Drake
Buy new: £9.39 / Used from: £4.13
The notion of Internal Marketing is fundamentally flawed in my view but this book is an important engagement milestone
Re-Visioning The Way We Work: A Heroic JourneyRe-Visioning The Way We Work: A Heroic Journey by Ginger Grant
Buy new: £10.06 / Used from: £9.95
Essential reading for energising brands from the inside out!
Uncommon Practice: People Who Deliver a Great Brand ExperienceUncommon Practice: People Who Deliver a Great Brand Experience
Buy new: £26.82 / Used from: £15.88
Rare Internal Brand insights (reportage rather than lectures) for the best practice voyeur
First, Break All The RulesFirst, Break All The Rules by Marcus Buckingham
Buy new: £5.66 / Used from: £2.01
An iconoclastic and liberating read based on sound evidence - can't be bad!
Making the Connections: Using Internal Communication to Turn Strategy into ActionMaking the Connections: Using Internal Communication to Turn Strategy into Action by Bill Quirke
Buy new: £21.43 / Used from: £15.08
A seminal text on communication and brand management from the inside
The CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive PerformanceThe CEO: Chief Engagement Officer: Turning Hierarchy Upside Down to Drive Performance by John Smythe
Buy new: £18.23 / Used from: £15.08
Some passionate insights from a former colleague and the voice of a generation
Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value (JB Warren Bennis Series)Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value (JB Warren Bennis Series) by Bill George
Buy new: £7.79 / Used from: £4.55
There's no brand authenticity without authentic leadership. Look no further.