Product Details
Sports Marketing: A Strategic Perspective

Sports Marketing: A Strategic Perspective
By Matthew D Shank

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Product Description

For courses in Sports Marketing.

 

Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.


Product Details

  • Amazon Sales Rank: #804149 in Books
  • Published on: 2008-04-24
  • Original language: English
  • Binding: Paperback
  • 480 pages