Sports Marketing: A Strategic Perspective
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| List Price: | £54.99 |
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Product Description
For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
Product Details
- Amazon Sales Rank: #804149 in Books
- Published on: 2008-04-24
- Original language: English
- Binding: Paperback
- 480 pages



