Product Description

Illustrated throughout with sport specific case studies this book presents a wide range of perspectives on sports sponsorship. A unique quality is its clear guide to the legal issues associated with marketing, copyright, and contracts.

Product Details

• Amazon Sales Rank: #647762 in Books
• Published on: 2006-11-17
• Original language: English
• Number of items: 1
• Binding: Paperback
• 278 pages

From the Back Cover

The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.

The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of sport specific case studies. Includes:

• Overview of sports marketing and sports management theory.
• Stage by stage analysis of the sponsorship process

•Insight into the roles of key event stakeholders such as event organizers, commercial sponsors, athletes, the media, service providers and public authorities
• Thorough explanation of copyright and contract law for sports sponsorship
• Major international sports sponsorship case-study examined in full from concept stage to post-event analysis.

The Routledge Handbook of Sports Sponsorship is essential reading for students and a valuable reference for  professionals in sports law, sports management, sports marketing and brand management.

Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, France.  Luiggino Torrigiani is President of the LT Sports Management Consultancy.  Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d’Educació Física de Catalunya, Spain, and a practising sports lawyer.

About the Author

Alain Ferrand is Head of the Department of Sports Management at the University of Lyon, and an Associate Professor at the University of Turin and the Scuola Dello Sport, Rome.  Luiggino Torrigiani is "Solar Impulse" project marketing and sponsorship Director, International Sports Marketing consultant and lecturer. He is former International Cycling Union (UCI) and Fédération Internationale de Volley-Ball (FIVB) Marketing Director. Andreu Camps i Povill is Professor and General Director at the L'Institut Nacional d’Educació Física de Catalunya, Barcelona, and a practising sports lawyer.