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Marketing of Olympic Sport Organisations: MEMOS Manual v. 2
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| List Price: | £27.00 |
| Price: | £17.82 & eligible for FREE Super Saver Delivery on orders over £15. Details |
Availability: Usually dispatched within 24 hours
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Product Details
- Amazon Sales Rank: #904410 in Books
- Published on: 2005-04
- Number of items: 1
- Binding: Paperback
- 136 pages
Editorial Reviews
Synopsis
This work is addressed to managers of Olympic sport organizations, their stakeholders, and related organizations. It considers the combination of social and economic issues within the Olympic movement that influence the effectiveness of marketing, sponsorship, and sales programs for sport organizations. A key issue examined is how to intertwine the
