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Marketing of Olympic Sport Organisations: MEMOS Manual v. 2
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| List Price: | £29.00 |
| Price: | £27.55 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Details
- Amazon Sales Rank: #1104977 in Books
- Published on: 2005-04
- Original language: English
- Number of items: 1
- Binding: Paperback
- 144 pages
Editorial Reviews
Synopsis
This work is addressed to managers of Olympic sport organizations, their stakeholders, and related organizations. It considers the combination of social and economic issues within the Olympic movement that influence the effectiveness of marketing, sponsorship, and sales programs for sport organizations. A key issue examined is how to intertwine the
About the Author
Alain Ferrand is currently a senior lecturer in sport marketing at Universite Claude Bernard, Lyon, France. He has taught sport marketing for over 18 years in France and at various other European universities and sport organisations. Luiggino Torrigiani is a Marketing and Management Consultant for various international sponsors and sports organisations including the International Olympic Committee and International Sport Federations. He is responsible for the marketing module of the MEMOS degree.
