Product Description

Strategic Sport Communication is the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors' own rich experiences as sport communication professionals, Strategic Sport Communication introduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels. Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communicaton and its impact in the world of sport. Students will explore the many careers in the industry and discover how sport organizations can use their knowledge for greater success.

Product Details

• Amazon Sales Rank: #942023 in Books
• Published on: 2007-06-01
• Number of items: 1
• Binding: Hardcover
• 396 pages

Synopsis
"Strategic Sport Communication" introduces readers to the wide-ranging, exciting world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive introduction to the field of sport communication available to students and practitioners. The authors outline the full breadth of the communication industry, including the many professional careers available and the skills they employ - from journalism to advertising. Readers will get a thorough overview of the history, development and definition of sport communication as the sport industry and the media's relationship with it has grown, plus important insights into the sociological, legal and research issues involved in sport communication.

About the Author
Paul M. Pedersen, PhD, an associate professor of sport communication at Indiana University (Bloomington, Indiana), received his PhD in sport management from Florida State University in 2000. Pedersen began his sport communication career as a sportswriter and sports business columnist and has researched, published, and presented on the activities and practices of many sport organization personnel, specifically those associated with the print media and affiliated with intercollegiate and interscholastic sports. His current research interests focus on hegemony theory and hegemonic practices (how dominant groups secure and maintain power) within the institution of sport. Kimberly S. Miloch, PhD, is an assistant professor in the nationally recognized sport communication program at Indiana University (Bloomington, Indiana), where her teaching, research, and consulting work focus on sport public relations and sport marketing. Pamela C. Laucella, PhD, is an assistant professor of sport communication, specializing in sport journalism and sport history at Indiana University (Bloomington, Indiana).