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Strategic Sport Marketing
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| List Price: | £41.99 |
| Price: | £39.89 & eligible for FREE Super Saver Delivery on orders over £5. Details |
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Product Description
This book offers a comprehensive overview of the key elements involved in the marketing of sport. It is a comprehensive text for sport management students as well as practising sport administrators. Integrating the unique product characteristics of sport, with traditional marketing theory, it presents a strategic sport marketing model that recognises the diverse markets for sport: participants, sponsors, spectators at the event, and armchair fans. The case studies and sportsviews selected from international sports and media illustrate the unique features of sport marketing. With detailed examples and step-by-step processes, "Strategic Sport Marketing" is a practical tool and theoretical guide to sport marketing internationally.
Product Details
- Amazon Sales Rank: #909576 in Books
- Published on: 2003-11-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 352 pages
Editorial Reviews
Review
"An excellent illustration of the integration of sport marketing theory with sport marketing practice." - Journal of Sport Management "I strongly recommend this book..." - Terry Woods Sport Marketing Quarterly"
About the Author
David Shilbury is Head of Bowater School of Management and Professor of Sport Management at Deakin University in Australia. He is also editor of Sport Management Review. Shayne Quick is an academic and President of the Sport association of Australia & NZ. Hans Westerbeek is a senior lecturer in sport management.
