Product Description

If you have a great product to sell, you′ll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book–and–CD–ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready–made forms and templates, the low–down on the latest online marketing trends, and specialised information for small business owners, you′ll start seeing results right away.

Marketing Kit For Dummies, UK Edition covers:

Part I: Tools for Designing Great Marketing Programmes
Chapter 1: The Art of Marketing
Chapter 2: Boosting Your Business with Great Marketing
Chapter 3: Crafting A Breakthrough Marketing Plan
Chapter 4: Cutting Costs and Boosting Impact

Part II: Advertising Management and Design
Chapter 5: Planning and Budgeting Ad Campaigns
Chapter 6: Shortcuts to Great Ads

Part III: Power Marketing Alternatives to Advertising
Chapter 7: The Basics: Branding through Business Cards and Letterheads
Chapter 8: Essential Brochures, Catalogues, and Spec Sheets
Chapter 9: Planning Coupons & Other Sales Promotions
Chapter 10: Spreading the Word with Newsletters and Blogs
Chapter 11: Taking Advantage of Publicity

Part IV: Honing Your Marketing Skills
Chapter 12: The Customer Research Workshop
Chapter 13: The Creativity Workshop
Chapter 14: Writing Well for Marketing, Sales and the Web 
Chapter 15: Using Testimonials and Customer Stories

Part V: Sales and Service Success
Chapter 16: Mastering the Sales Process
Chapter 17: How to Close the Sale
Chapter 18: The Sales Success Workshop
Chapter 19: Dealing with Difficult Customers

Part VI: The Part of Tens
Chapter 20: Ten Great Marketing Strategies
Chapter 21: Ten Ways to Make Marketing Pay
Chapter 22: Ten Good Ways to Market on the Web

Product Details

• Amazon Sales Rank: #441277 in Books
• Published on: 2009-10-02
• Original language: English
• Binding: Paperback
• 424 pages

From the Back Cover

Making everything easier!

UK Edition

Marketing Kit for Dummies

Learn to:

• Put together a successful marketing plan

• Use the latest advertising tools to market your business

• Implement effective campaigns quickly and affordably

For marketing plans, ad templates and more, head to the interactive CD–ROM

Ruth Mortimer

Greg Brooks

Alexander Hiam, MBA

Dazzle your target audience with cleverly–executed marketing campaigns

Want to launch a marketing campaign that makes people stop and stare? Maybe you need to brush up on your practical marketing skills, or you′re ready to give your business a new look? Then read on! This indispensable, interactive kit equips you with all the strategic know–how and creative tools you need to get your message out there in print and online – without blowing the budget.

• Plan a winning strategy – locate your marketing zone, assess your objectives and get to grips with the essentials of marketing

• Create a buzz – plan and budget for innovative ad campaigns with visual appeal, humour and style

• Develop a powerful brand identity – use fliers, catalogues and business cards to gain maximum exposure and fire up your website ready for the hits

• Pack a punch with your audience – get creative with customer research workshops, jazz up your copywriting and use testimonials to best effect

• Enhance sales opportunities – make the most of your contacts, seize business leads and deal with tricky customers

The interactive companion CD–ROM

contains everything you need to pull off smart marketing campaigns from scratch. Includes marketing plans, budget templates, auditing forms, sample ads, editable logos, letterheads, brochure designs, press releases and more to ensure you hit the ground running.

Open the book and find:

• Ways to research the market and pinpoint who your customers are

• Tips on devising a cutting–edge marketing plan

• Advice on keeping costs low and your budget healthy

• Insider tricks of the trade

• How to create the perfect ad for your specifications

• The latest creative techniques to make your campaign shout

• Pointers on handling sales pitches with confidence

• Dozens of free stock images you can use right away

About the Author

Ruth Mortimer is an Associate Editor for Marketing Week magazine. Greg Brooks is Content Strategy Director at publishing company C Squared. Alexander Hiam, MBA, is a consultant whose clients include many Fortune 500 companies.