Product Description

Whether you′re looking to expand your business or you′re about to start out, this straight–forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer′s needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit.

Discover how to

• Understand the basics of effective marketing
• Research customers, competitors and industry
• Create a compelling marketing strategy
• Increase consumer awareness
• Satisfy clients′ needs
• Boost sales

Product Details

• Amazon Sales Rank: #138724 in Books
• Published on: 2006-04-07
• Original language: English
• Binding: Paperback
• 380 pages

Review
"…an invaluable, practical guide to marketing for those new to the subject…" (Marketer, September 2006)

Review
"…an invaluable, practical guide to marketing for those new to the subject…" (Marketer, September 2006)

"…useful, practical and, above all, reader–friendly…this book certainly takes me to a new level…I heartily recommend it". (Oldham Evening Chronicle, March 2007)

From the Author
You can't succeed in business without it!
Everyone has to market themselves and their business, at least some of the time, and you will find the conventional advice and resources fall short of reality. It's hard to do marketing well, especially for the "rest of us" who don't have multi-million dollar budgets! Marketing For Dummies shows you how to use great marketing methods and strategies, regardless of your prior experience or budget. Marketing For Dummies has a little of everything, from marketing plans to how you make radio, TV, print or the Internet work in your campaign.

Marketing For Dummies will walk you through the creation of marketing materials. This book is the most instructive and helpful, as well as the most accurate, of any available. I've developed campaigns for a great many companies, from tiny start-ups to Fortune 100s, and I put everything I know into this book. I also interviewed and provided contact information for a great many other experts. You'll find an answer I promise!

Customer Reviews

Easy to understand. Help me a lot with my course
I recently discovered this book in the Library at Poole College. I was really impressed with the material it covered. The marketing book that I was using for my coursework was sometimes hard going and I was finding it difficult to understand the "Jargon". However, this book explained the procedure in a more understandable way, ensuring that I was comprehensive with tasks set for me.

I have also been instructed to undertake two subjects for which I have chosen "Designing a simple website (if there is one!!), and Market Research. I found the book to contain all the relevant material to get me started and also gave me some good sites or people to contact to help me further with my study.

The book also contained "Tips" and "Useful Contacts" which enabled me to search through other books to gain information.

Very easy to understand. I hope they have done one for advanced marketing!!

Disappointing
Hhmm, I must say, I did not like this one very much. I think it is not a bad book at all, but it does not really deliver what it promises. At least I exspected a whole different information!

The book is really written for people who do not know ANYTHING about the internet and about marketing. It explains the plain basics about how important it is these days to have a webpage and how you can bring your business forward if you have web presence.
It did not teach me anything about Internet marketing that I did not know, and I do not know much to be honest. I just started in this business of marketing, and although it is a lot of fun, I would love to have more information in a book.

This book tries to explain to much, that you really do not want to know, it explains how to get a webpage, how to decide if you need a webdesigner or not and stuff like that.

It does not offer any information about blogs, e-zines, newsletters, adsense, adwords, mailing lists and so on.

I was very disappointed. Perhaps it is a good book for someone who is thinking about going into the web without knowing anything about it, but, I do not really think there are that much of this kind of people around.

Marketing for dummies
I would recommend this book for getting to grips with the technical terms of marketing, and for getting extra ideas in marketing techniques. You will still need marketing experience and skills to become a marketer but would be a great tool for a sales person who wants to understand a bit more about marketing.