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Influence: The Psychology of Persuasion
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| List Price: | £10.99 |
| Price: | £6.92 & eligible for FREE Super Saver Delivery. Details |
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Product Description
Explains the psychology of why people say 'yes' - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.
Product Details
- Amazon Sales Rank: #389 in Books
- Published on: 2007-02-01
- Original language: English
- Number of items: 1
- Dimensions: 1.40" h x 5.60" w x 8.20" l, .65 pounds
- Binding: Paperback
- 336 pages
Features
- New
- Mint Condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
- No quibbles returns
Editorial Reviews
Review
The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
